Law Firm SEO Specialist

We are a law firm marketing agency seeking an experienced SEO specialist to join our team and help with our law firm SEO initiatives. The ideal candidate is highly skilled in technical SEO, local SEO, content strategy, and is proficient in utilizing various SEO tools and platforms.

RESPONSIBILITIES:
Maintain site health by fixing errors found in SEMRush site health and Google Search Console.
Create and manage new local citations via Bright Local.
Correct and maintain existing local citations via Bright Local.
Utilize SEMRush for keyword research, site health audits, and fixes.
Analyze client Google Business Profiles for accuracy and make recommendations for additions or updates.

ESSENTIAL SEO STRATEGIES AND TECHNIQUES:
Develop and implement SEO content strategies tailored for law firms.
Demonstrate strong onsite SEO experience, particularly for law firm websites.
Proficiency in legal content, including personal injury, family law, insurance claim law, and more.
Technical SEO expertise.
Experience using WordPress and Yoast SEO.

KEY PERFORMANCE INDICATORS (KPIS):
Increase organic traffic (measured through Google Analytics 4 data).
Increase calls from organic traffic (tracked via CallRail data).

REQUIRED TOOLS AND TECHNOLOGIES:
SEMRush
Google Analytics 4 (GA4)
Google Search Console
Bright Local
Screaming Frog
Agency Analytics
Ahrefs

EXPERIENCE AND QUALIFICATIONS:
Minimum 3-4 years of SEO experience.
At least 2 years of experience in law firm SEO.
Agency experienced preferred.

COLLABORATION AND COMMUNICATION:
Collaborate with internal SEO specialists and SEO strategists.
Utilize internal project management software (Wrike) and Slack for communication.

AUTONOMY AND DECISION-MAKING AUTHORITY:
Identify issues or opportunities to improve performance.
Discuss changes with the internal team before implementation.

CHALLENGES AND OPPORTUNITIES:
Understand the competitiveness of local SEO for law firms.
Possess a foundation of knowledge and experience in legal SEO.

CONTRIBUTION TO BUSINESS OBJECTIVES:
Help retain existing clients and attract new clients through exceptional SEO performance.

COMPANY CULTURE AND DESIRED QUALITIES:
Passionate and dedicated to SEO work.
Exceptional communication skills.
Data-focused approach to SEO.
Initiative, imagination, and creativity.
Results-driven and accountable.

WHAT YOU’LL DO:
Develop client SEO strategies to achieve business goals.
Conduct SEO analysis and audits.
Develop content strategy and manage content vendors.
Optimize WordPress websites for SEO.
Monitor performance and optimize strategies.