Keyword Research Specialist

About Merged Media
Merged Media is a Canadian digital marketing agency dedicated to delivering top-tier solutions to our clients worldwide. We specialize in SEO, PPC, social media marketing, and more. Our team is growing, and we’re looking for dedicated professionals who share our passion for driving real results.

Position Overview
We are seeking a Keyword Research Specialist who excels at uncovering high-impact keywords for both local and national SEO campaigns. The ideal candidate will have experience creating sitemaps with targeted keywords, crafting strategies for topical authority, and working collaboratively with internal teams to ensure our clients’ websites rank competitively in search results.

Key Responsibilities
Keyword Discovery & Analysis

Conduct comprehensive keyword research for local and national SEO campaigns using tools like Ahrefs, SEMrush, or Google Keyword Planner.
Identify keyword gaps, competitor insights, and growth opportunities to inform content strategies.
Sitemap Creation & Optimization

Develop and maintain sitemaps that reflect targeted keyword clusters, ensuring maximum crawlability and relevancy.
Work closely with technical and content teams to integrate sitemaps into overall SEO strategy.
Topical Authority Strategy

Research and outline content pillars to build topical authority within clients’ niches.
Recommend and track relevant internal linking structures that strengthen topic clusters.
Performance Tracking & Reporting

Monitor keyword rankings, organic traffic, and other key metrics to measure campaign performance.
Provide actionable insights to stakeholders and suggest adjustments to strategy as needed.
Collaboration & Communication

Coordinate with our SEO, Content, and Account Management teams to ensure timely execution of keyword recommendations.
Communicate findings and progress clearly and effectively to both team members and clients.
Qualifications

Experience: At least 2 years of experience in SEO-focused roles, with a strong emphasis on keyword research.
Tools Proficiency: Familiarity with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar.
Technical Understanding: Basic knowledge of on-page and technical SEO best practices (e.g., sitemaps, indexation, crawling, etc.).

Analytical Skills: Ability to interpret data, spot trends, and translate insights into actionable strategies.
Communication: Excellent written and verbal English skills; able to present findings clearly to both technical and non-technical stakeholders.

Bonus Points: Experience with content strategy, topical authority building, or local SEO campaigns in North American markets.
Why Join Merged Media?

Competitive Compensation: We offer a fair rate that reflects your skills and experience.

Remote Work Environment: Enjoy the flexibility of working from home with a results-oriented culture.

Professional Growth: Be part of a team that invests in continued learning and offers opportunities to expand your skill set.

Supportive Team: Collaborate with a passionate group of marketing professionals who value open communication and innovation.


Only message if you are willing to share your previous work specific to what we are looking for in the job role and create a custom open letter via onlinejobs.ph on why we should hire you with your experience. Anything generic will be ignored.