Growth Marketer (Creative Strategy & Ad Performance)

Job Description:
We’re looking for a growth marketer with a strong foundation in creative strategy and conversion-focused copywriting. You’ll own the creation and optimisation of static ads and landing pages — turning insights into high-performing creative that drives results.

This is a hands-on role ideal for someone who’s as comfortable writing scroll-stopping headlines as they are dropping them into a Figma template. A strong sense of what converts, plus the ability to test, iterate, and improve performance, is essential.

What You’ll Be Doing:
• Writing performance-driven copy for static ads, landing pages and more
• Developing and executing creative strategies across paid social (Meta and TikTok)
• Using Figma to fill out and tweak templates for ads and landing pages
• Conducting market and customer research to inforUpgrade to see actual infossaging and creative direction
• Tracking ad performance and running tests to refine and scale winning creative
• Working alongside our creative strategists

Must-Have Skills & Experience:
• Proven experience in performance copywriting for DTC brands
• Strong grasp of direct response marketing and creative strategy
• Comfortable using Figma to fill out templates and make basic layout edits
• Familiarity with paid media channels, especially Meta and TikTok
• Ability to interpret creative performance data and iterate accordingly
• Self-motivated, organised, and eager to test and learn

Nice-to-Haves:
• Experience with ecommerce (especially wellness or supplements)
• Basic understanding of funnel/CRO strategy
• Light design skills (Canva, Photoshop, or similar) beyond templates