Google Ads & Meta Ads Expert – Home Improvement Marketing

We are seeking a Google Ads & Meta Ads Specialist with proven experience in home improvement marketing in the U.S. The ideal candidate will be responsible for managing and optimizing paid ad campaigns to generate high-quality leads and maximize ROI. Additionally, this role requires expertise in GoHighLevel CRM, including setting up automation and workflows to nurture leads efficiently.

Responsibilities:
Develop, manage, and optimize Google Ads (Search, Display, Local Services Ads, YouTube) and Meta Ads (Facebook & Instagram) campaigns.
Conduct in-depth keyword research, audience targeting, and A/B testing to improve ad performance.
Set up and manage GoHighLevel CRM, including automation, follow-up sequences, and pipeline management.
Implement and monitor conversion tracking, analytics, and reporting tools to evaluate campaign success.
Continuously optimize ad creatives, ad copy, and landing pages for higher conversion rates.
Stay updated on advertising trends, algorithm changes, and best practices for the home improvement industry.

Requirements:
Proven track record of running profitable Google Ads and Meta Ads campaigns for home improvement businesses in the U.S.
Deep understanding of local lead generation strategies for contractors, remodelers, and home service providers.
Expertise in Google Ads Manager, Meta Business Suite, and tracking tools (Google Tag Manager, Google Analytics, etc.).
Experience setting up and managing GoHighLevel CRM, including automation, workflows, and lead nurturing.
Strong analytical skills with the ability to make data-driven decisions and optimize ad spend.
Ability to create compelling ad creatives, ad copy, and landing page recommendations to drive conversions.
Knowledge of SEO, retargeting, and email marketing strategies is a plus.