GOOGLE ADS MANAGER

ABOUT US:
KastLite is a leading eCommerce company specializing in high-quality lighting solutions. We are dedicated to providing exceptional customer service and leveraging digital marketing strategies to drive growth. To support our expanding marketing initiatives, we are looking for a detail-oriented and highly skilled Google Ads Manager to join our team.


ROLE OVERVIEW:
We are seeking a Google Ads Manager to develop, implement, and optimize paid advertising campaigns across Google platforms. This is a full-time, remote position requiring a dedicated professional who can manage multiple campaigns, analyze performance data, and execute strategies to maximize ROI. The ideal candidate is results-driven, with a deep understanding of Google Ads and PPC best practices.

This role is 100% remote work.


KEY RESPONSIBILITIES:
Develop, manage, and optimize Google Ads campaigns, including Search, Display, Shopping, and Video ads.
Conduct keyword research and create compelling ad copy to drive conversions.
Monitor and analyze campaign performance metrics, providing actionable insights and strategies for improvement.
Perform A/B testing on ads and landing pages to enhance performance.
Collaborate with internal teams to align marketing strategies with business goals.
Manage budgets, bids, and daily account responsibilities to achieve campaign objectives.
Stay up-to-date with industry trends, Google Ads updates, and best practices.


REQUIREMENTS:
Proven experience as a Google Ads Manager with a strong track record of successful PPC campaigns.
Google Ads certification is required.
Proficient in Google Analytics, Google Tag Manager, and related PPC tools.
Strong analytical skills with the ability to interpret data and generate reports.
Excellent communication skills and the ability to collaborate with cross-functional teams.
Self-motivated, detail-oriented, and capable of managing multiple campaigns simultaneously.


WHO YOU ARE:
Strategic Thinker: You develop and execute effective paid advertising strategies.
Data-Driven: You make decisions based on analytics and data insights.
Problem Solver: You proactively address challenges and optimize campaigns for success.
Creative & Analytical: You blend creative ad development with a sharp analytical mindset.
Highly Organized: You manage budgets, timelines, and campaign assets with precision.
Adaptable: You thrive in a dynamic environment and stay current with industry trends.


TECHNICAL REQUIREMENTS:
Laptop/Computer (at least 8GB RAM)
Fast & Reliable Internet Connection (At least 10 mbps)
Familiarity with digital communication tools like WhatsApp and Slack.


WHY JOIN US:
A fast-paced, vibrant, and supportive team environment where growth and innovation are encouraged.
The opportunity to work on a variety of projects, with the autonomy to build out best-in-class processes.
Professional development opportunities to keep up with the latest trends and technologies in digital marketing.
Employee benefits such as paid time off, spot bonuses, and professional development stipends.


APPLICATION PROCESS:
The interview process for this position includes an assessment (roughly 40 minutes), a case study, and 2 interviews. Please submit your resume along with a note saying “I am the Google Ads Manager KastLite needs!” and a link to your resume demonstrating relevant work experience. We're looking forward to reviewing your application!