Freelance SEO Marketer – B2B for an Animation Studio

Position: SEO Marketer
Department: Marketing
Location: Remote
Employment Type: Freelance
Salary: Competitive
Hours: 10 hours a week

About the Role:
We are seeking a talented SEO Marketer to join our dynamic animation studio. We specialise in creating high-quality B2B animations. In this role, you will be responsible for developing and executing SEO strategies that increase our online visibility, drive organic traffic, and generate qualified leads. You’ll collaborate with content creators, designers, and the sales team to enhance the studio's digital presence and position us as a top player in the B2B animation space.
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Key Responsibilities

SEO Strategy & Execution:
o Develop and implement tailored SEO strategies to attract B2B clients.
o Optimize website pages, portfolio showcases, and case studies for relevant industry keywords.
o Ensure effective internal linking and proper use of meta tags, headings, and alt text.

Content Optimization:
o Collaborate with the content team to create SEO-friendly blog posts, whitepapers, and landing pages.
o Optimise animation project pages and service descriptions for search visibility.
o Leverage video SEO techniques (e.g., optimised video titles, descriptions, and tags).

Technical SEO:
o Conduct regular site audits to identify and fix technical issues (e.g., broken links, crawl errors).
o Optimise page speed, mobile responsiveness, and overall website performance.
o Implement structured data (Upgrade to see actual info) to enhance rich snippets and improve search appearance.

Link Building & Outreach:
o Execute link-building campaigns, targeting industry-specific websites, blogs, and directories.
o Build relationships with animation industry publications and B2B platforms for backlinks.

SEO Analytics & Reporting:
o Use SEO tools (Google Analytics, SEMrush, Ahrefs) to track performance and identify growth opportunities.
o Report on keyword rankings, traffic, and lead generation metrics.
o Use data insights to refine and optimize SEO strategies continuously.
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Qualifications & Skills

Experience:
o 2+ years of experience in SEO marketing, ideally in B2B services, creative agencies, or animation studios.
o Proven track record of increasing organic search traffic and lead conversions.

Technical Skills:
o Proficiency with SEO tools (Google Search Console, SEMrush, Ahrefs, Moz, etc.).
o Familiarity with CMS platforms (e.g., WordPress, Webflow).
o Basic knowledge of HTML, CSS, and JavaScript (preferred).

Creative & Analytical Thinking:
o Strong analytical skills with the ability to interpret data and make informed decisions.
o Creativity in optimizing visual content and video SEO.

Communication & Collaboration:
o Excellent written and verbal communication skills.
o Ability to collaborate effectively with creative and technical teams.
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Nice-to-Have
• Experience with YouTube SEO and video marketing strategies.
• Familiarity with B2B lead generation through SEO-driven content marketing.
• Understanding of competitor analysis in the animation or creative agency space.
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Benefits
• Competitive salary
• Flexible working hours and remote options.
• Opportunity to work with a creative and passionate team.
• Professional development and learning opportunities.
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About Us:

Animara Studios is a cutting-edge UK-based animation agency, founded by experienced industry professionals. We specialise in high-end 3D productions, 2D animated explainers, and immersive digital experiences across multiple industries, including education, e-commerce, sustainability, and finance.

How to Apply:

If you’re passionate about SEO and eager to boost the digital presence of a new creative animation studio, we’d love to hear from you! Please submit your resume and a cover letter highlighting your relevant experience and achievements to Lisa Thomas at Upgrade to see actual info