Facebook & Google Ads Specialist

Job Title: Facebook & Google Ads Specialist

Company Overview:
We are seeking a highly skilled and results-driven Facebook & Google Ads Specialist to join our team. We specialize in helping businesses maximize their digital marketing efforts through strategic paid advertising campaigns. If you're passionate about optimizing ads, driving high ROI, and staying ahead of industry trends, we want to hear from you!

About the Role:

The ideal candidate is Google Ads and Meta (Facebook) Certified, with a proven track record of successfully managing ad campaigns across multiple industries. You will be responsible for setting up, optimizing, and scaling paid media campaigns that drive conversions, sales, and leads. We’re looking for someone with strong analytical skills, creative problem-solving abilities, and experience leveraging first-party data to improve ad performance.

Key Responsibilities:

Strategically create, manage, and optimize Google Ads (Search, Display, YouTube, Performance Max) and Meta (Facebook/Instagram) Ads campaigns

Conduct audience research, competitor analysis, and keyword research to optimize targeting and reach

A/B test ad creatives, headlines, landing pages, and audience segments to maximize CTR, ROAS, and conversion rates

Monitor and analyze campaign performance using Google Analytics, Meta Ads Manager, and Looker Studio

Set up and track conversion events using Google Tag Manager, Facebook Pixel, and UTM parameters

Optimize ad budgets for efficiency and performance across different platforms

Stay up to date with industry trends, ad platform updates, and new targeting opportunities

Provide detailed reports with insights and actionable recommendations

Work closely with copywriters and designers to create high-performing ad creatives


What We’re Looking For:

Google Ads & Meta (Facebook) Certified (Must provide proof of certification)

Minimum 2+ years of hands-on experience managing Google and Facebook Ads campaigns

Proven track record of scaling ad spend profitably and increasing ROAS

Strong understanding of conversion tracking, attribution models, and first-party data strategies

Experience in setting up Google Tag Manager, Facebook Pixel, and custom events

Familiarity with landing page optimization and CRO techniques

Strong analytical mindset and proficiency in Google Analytics, Looker Studio, and Meta Ads Manager

Ability to showcase real-world examples, screenshots of campaign performance, and case studies

Experience working with eCommerce, lead generation, or local service campaigns

Excellent written and verbal communication skills to present data-driven insights


Preferred Qualifications:

Experience with YouTube Ads, Performance Max, and TikTok Ads is a plus

Familiarity with Zapier, GoHighLevel, or other automation tools for ad workflows

Experience with retargeting strategies, email marketing integrations, and funnel optimization


If you're a data-driven ads specialist who can demonstrate real campaign results, we want to see your work!

Submit your resume and proof of certifications

Include screenshots, case studies, or reports showcasing your campaign performance (ROAS, CPA, Conversions, etc.)

A brief summary of your biggest advertising success story