Facebook Ads Strategist (Gambling Industry - PWA Applications)

About Us:
We are a growing digital marketing team seeking an experienced Facebook Ads Strategist to help scale our campaigns in the gambling industry, specifically focusing on running ads through PWA applications. If you're a data-driven individual with a passion for driving high-performing Facebook ads, have experience with PWA-driven campaigns, and are skilled in using ad intelligence tools to identify top-performing ads, we'd love to have you join our team. You will play a crucial role in strategizing, optimizing, and scaling campaigns with significant budgets to reach our target audience effectively.

Key Responsibilities:
-Develop and Execute Facebook Ads Strategies: Create comprehensive strategies for Facebook ad campaigns focused on the gambling industry, particularly with PWA applications, optimizing for performance and ROI.
-Campaign Optimization: Continuously monitor, analyze, and optimize campaigns to improve key metrics like ROAS, CPA, CTR, and conversion rates.
-High-Budget Management: Manage and optimize Facebook Ads campaigns with substantial ad spend, ensuring efficient budget allocation and scaling.
-Audience Segmentation & Targeting: Define, test, and optimize custom and lookalike audiences, ensuring precise targeting.
-Creative Direction: Work with designers and copywriters to develop high-converting ad creatives tailored for the gambling sector, with a focus on PWA engagement.
-Reporting & Analytics: Provide detailed performance reports and insights, using data to refine strategies and drive improvements.
-Ad Intelligence Tools: Utilize ad intelligence tools (e.g., AdSpy, BigSpy, etc.) to analyze competitor ads and identify high-performing ad creatives and strategies.
-Stay Updated on Facebook Ads Policies: Keep up with the latest Facebook Ads features, trends, and Facebook's Gambling Ads Policies to ensure compliance and best practices.

Qualifications:
-Experience in the Gambling Industry: Proven track record of managing Facebook Ads campaigns for the gambling, gaming, or related industries.
-Experience with PWA Applications: Hands-on experience running Facebook Ads for Upgrade to see actual info applications and understanding their unique tracking and conversion challenges.
-Ad Intelligence Tools Expertise: Familiarity with ad intelligence tools (e.g., AdSpy, BigSpy) and the ability to identify ads that are likely to perform well.
-High-Budget Ad Management: Experience managing significant ad spend on Facebook Ads, optimizing for performance at scale.
-Strong Analytical Skills: Proficient in using Facebook Ads Manager, Google Analytics, and other data tools to track, analyze, and report on campaign performance.
-Results-Driven: Ability to focus on KPIs such as ROAS, CPA, and LTV while making data-driven decisions.
-Creative & Strategic Thinking: Ability to innovate with ad creatives and audience targeting while following best practices and Facebook’s advertising guidelines.
-Excellent Communication Skills: Strong ability to communicate strategies, results, and recommendations to stakeholders.

Preferred Skills:
-Experience with Facebook's Gambling Ads Policies and compliance.
-Proficiency with advanced campaign structures and automation tools like Advantage+ and dynamic creatives.
-Knowledge of A/B testing for creatives and audiences.

What We Offer:
-Competitive salary based on experience.
-Flexible work environment with remote options.
-Opportunities for professional growth and advancement.
-A dynamic team of marketing experts and a collaborative work culture.

How to Apply:
Please submit your resume, a brief cover letter, and examples of Facebook Ads campaigns you have managed, specifically in the gambling industry and using PWA applications, as well as your experience with ad intelligence tools.