Facebook Ads Specialist

We’re looking for a full-time, permanent Media Buyer who is detail-oriented and data-driven to manage our advertising efforts across multiple platforms and drive sales growth. We offer competitive pay and you’ll have opportunities to grow quickly within the organisation. This role is a great opportunity for an ambitious, self-starter to take ownership of our marketing process from start to finish, including planning and execution. You must be willing to learn and adapt your skillset. Sounds like you? Good! Keep reading…

Job Summary:
The Media Buyer will be responsible for managing and optimizing ad campaigns across Meta, Google and other platforms to drive customer conversions. This role involves optimizing ad placements, analyzing performance metrics, managing budgets, and providing insights to enhance campaign effectiveness.

Key Responsibilities:
- Develop and launch advertising campaigns across multiple platforms, including Meta and Google.
- Monitor and analyze ad performance data to provide feedback on what works and what doesn't.
- Optimize ad creatives to improve engagement and conversion rates.
- Analyze website sales stats and data to inform ad strategies and budget allocations.
- Manage and adjust ad budgets, audiences, and structures based on performance metrics.
- Decide on technical tests and implement data-driven changes to improve ad effectiveness.
- Collaborate with the creative team to ensure high-quality and effective ad content.
- Stay up-to-date with industry trends and platform updates to ensure best practices.
- Providing administrative support, as and when needed to the manager.

Example Responsibilities:
- Campaign Management: Launch and manage ad campaigns on Meta and Google, ensuring alignment with marketing objectives.
- Performance Feedback: Provide regular feedback on ad performance, identifying top-performing ads and underperforming ones with recommendations for improvement.
- Testing and Adjustments: Develop testing plans for ad copy, creatives, and audience segments, and make data-driven decisions to refine campaign strategies.
- Data Analysis: Analyze weekly sales data and ad metrics to adjust budgets and target audiences for maximum ROI.

Requirements:
- Full-time position Monday-Friday 9am-5pm (Philippines Time)
- Able to work remotely (from home)
- No experience needed but must be an A player that can learn and adapt fast.
- Strong analytical and number-crunching skills.
- Understanding of the behavior of the target audience and the customer lifecycle.
- Analytical skills and the ability to interpret data to make informed decisions.
- Project management skills and attention to detail.
- Creative thinking and problem-solving abilities (this role will have a lot of challenging problems ahead)
- Strong communication and collaboration abilities.
- Self-directed, execution-focused, and incredibly well-organized with a proven ability to work independently in a fast-paced environment
- Committed, responsible to the job and willing to “go the extra mile” if required.
- Experience as a Media Buyer or similar role in ecommerce or digital advertising is a plus.
- Experience with ad platforms (e.g., Meta, Google, Tiktok) is a plus.
- Proficiency in data analysis tools and techniques is a plus.

Benefits:
- Competitive salary.
- Performance-based bonuses.
- Paid annual holidays and public holidays.
- Work remotely (from comfort of your home)
- Be a part of a friendly, enthusiastic team that believes having fun is part of doing good work
- We believe in investing in good people!
- Opportunity for professional development, upskill trainings and career growth

Please answer the questions below in numbered format:
1. What is your current or most recent job position, and what are your primary responsibilities?
2. Do you have experience in media buying or advertising? If yes, please describe any specific media buying or advertising campaigns you've managed, the tools you have used, and the outcomes. If no, how do you plan to be competent in the role quickly?
3. What is your strongest strength professionally that makes you a strong candidate for this role? And what is a weakness that you need to work on to excel in this role?
4. Please attach your work portfolio.