Facebook ADs Specialist

We are looking for a results-driven Facebook Ads Specialist to join our marketing team. You will be responsible for planning, executing, optimizing, and scaling high-performing Facebook and Instagram ad campaigns that drive leads, sales, and brand awareness. This role requires a deep understanding of the Facebook Ads platform, strong analytical skills, and a passion for performance marketing.

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Key Responsibilities:
• Create, manage, and optimize Facebook and Instagram advertising campaigns (including Meta Ads Manager)
• Develop audience targeting strategies using custom and lookalike audiences
• Conduct A/B testing on creatives, ad copy, landing pages, and campaign objectives
• Monitor campaign performance, interpret data, and provide actionable insights
• Collaborate with design and content teams to create engaging ad creatives and messaging
• Stay updated on Facebook’s ad policies, platform updates, and industry trends
• Report on campaign performance metrics (ROAS, CPA, CTR, etc.) and provide recommendations for improvement
• Identify new growth opportunities and contribute to overall digital marketing strategy

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Requirements:
• Proven experience managing Facebook/Meta Ads campaigns (2+ years preferred)
• Strong knowledge of Ads Manager, Pixel implementation, conversion tracking, and retargeting
• Proficiency in using analytics tools (Google Analytics, Meta Business Suite, etc.)
• Familiarity with e-commerce funnels, lead generation, and conversion optimization
• Data-driven mindset with strong analytical and problem-solving skills
• Experience with other platforms like Google Ads, TikTok Ads, or LinkedIn Ads is a plus
• Strong communication and project management skills
• [Bachelor’s degree in Marketing, Business, or related field preferred but not required]

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Perks & Benefits:
• Competitive salary and performance bonuses
• Flexible working hours and remote work options
• Access to marketing tools and training resources
• Growth opportunities within a fast-paced digital team