Expert SEO Content Writer & PPC Specialist (Meta Ads & Google Ads Expert)

SEO Content Writer & PPC Specialist (Meta Ads & Google Ads Expert)
Remote | Full-Time

About DM Digital


DM Digital is a fast-growing marketing agency specialising in SEO and PPC services for clients in Australia and the USA. We help businesses achieve higher rankings, better conversions, and increased revenue through strategic SEO, Google Ads, and Meta Ads campaigns.

We are looking for an experienced SEO Content Writer & PPC Specialist who knows exactly what they are doing. If you do not have a thorough understanding of SEO-optimised content writing, backlinking, PPC, and conversion-driven digital marketing strategies.

Who We're Looking For
This is NOT an entry-level role. We need someone who can be handed a website and ad account and immediately know how to optimise it for SEO and conversions, from technical SEO and content strategy to Meta Ads and Google Ads management. You must have a proven track record of producing SEO content that ranks, drives traffic, and converts, as well as optimising paid ad campaigns for maximum ROI.

Key Responsibilities

SEO & Content Marketing

SEO Website Optimisation: Conduct full-site SEO audits, implement on-page and technical

SEO improvements, and ensure websites are fully optimised for search engines.

SEO Content Writing: Write high-quality, SEO-optimised blog posts, landing pages, and website content that ranks and converts.

Backlinking Strategy: Implement effective backlinking to improve domain authority and organic rankings.

Keyword Research & SEO Compliance: Perform in-depth keyword research and ensure all content meets SEO best practices and search engine regulations.

Google Ads & Meta (Facebook) Ads Management

Google Ads & Meta Ads Strategy: Set up, manage, and optimise Google Ads and Meta Ads (Facebook & Instagram Ads) campaigns for lead generation and website conversions.

Account Optimisation: Ensure Google Ads and Facebook Business Suite accounts are structured for maximum ROI, including campaign setup, ad copy, audience targeting, and bid strategies.

Custom Conversions & Pixel Installation: Set up and manage Meta Pixel tracking, custom conversions, and Google Tag Manager to measure campaign performance accurately.

High-Converting Ad Copywriting: Write engaging, conversion-focused ad copy that drives clicks, leads, and sales.

Landing Page Optimisation: Ensure landing pages are fully optimised for conversions, including strong calls to action, persuasive copy, and SEO best practices.
Technical & Analytical Skills

Google Search Console & Analytics: Track website performance, troubleshoot indexing issues, and provide data-driven SEO recommendations.


Facebook Business Suite Manager: Deep knowledge of campaign structure, audience segmentation, custom conversion tracking, and performance analysis.

Squarespace & WordPress Expertise: Ability to optimise Squarespace and WordPress websites for SEO, speed, and user experience.

Trello & Project Management: Manage tasks efficiently, ensuring deadlines and priorities are met.

Client Reporting & Communication: Provide clear, data-backed insights and recommendations to clients.

Required Skills & Experience

Expert-level knowledge of SEO (on-page, off-page, technical) and the ability to implement high-performing content strategies.

Proven ability to write SEO-optimised content that ranks and drives traffic.
Strong expertise in Google Ads and Meta Ads (Facebook & Instagram Ads), including campaign setup, targeting, and optimisation.

Pixel installation and custom conversion tracking experience using Facebook Business Suite & Google Tag Manager.

Landing page optimisation skills, with a deep understanding of what drives conversions.

Proficiency in Google Search Console, Google Analytics, Google Ads, and Facebook Ads Manager.

Strong experience managing Squarespace and WordPress websites.

Data-driven mindset with strong analytical skills to track performance and optimise strategies.
Excellent copywriting skills - able to craft compelling SEO content and high-converting ad copy.

Organised and detail-oriented, with Trello and Google Workspace proficiency.

Strong communication skills and client-facing experience.

Honest, reliable, and committed to long-term career growth.

Why Join DM Digital?
Work in a high-performance, expert-led digital marketing team.
Opportunities for career growth in SEO, PPC, and digital advertising.
Flexible remote work with exciting projects across Australia and the USA.

A company culture that values creativity, initiative, and data-driven strategies.

Do NOT Apply If:

You do not have a deep understanding of SEO, Google Ads, and Meta Ads.

You cannot take a website and ad account and optimise them for rankings and conversions.

You lack experience with SEO compliance, backlinking, and performance-based marketing.

You do not have strong knowledge of the Squarespace website platform.

This role is for an expert, someone who is serious about delivering real SEO & PPC results and ready to take ownership of high-impact campaigns. If this sounds like you, we’d love to hear from you.

Apply now and take your SEO and PPC career to the next level with DM Digital!