Email Specialist

4 internal brands- 12 emails a week, selling and cross selling on lists- all lists in same niche
possible client emails as well
Creative golf copy and story telling a must
A Klaviyo Email Marketing Specialist is responsible for managing and optimizing email marketing campaigns using the Klaviyo platform. Key responsibilities and qualifications for this role include:
1. Campaign Management:
• Design and execute email and SMS campaigns using Klaviyo
• Create segmented lists, implement A/B testing, and personalize content
• Develop comprehensive email marketing strategies aligned with client objectives
2. Technical Skills:
• Proficiency in Klaviyo platform and other email marketing tools
• HTML/CSS knowledge for responsive email design
• Experience with design software like Figma
3. Analytics and Optimization:
• Monitor key metrics such as open rates, click-through rates, and conversions
• Analyze campaign performance and provide data-driven recommendations
• Continuously refine strategies based on insights and industry best practices
4. Client Communication:
• Collaborate with marketing teams and clients to understand campaign goals
• Provide regular updates on campaign progress and results
• Attend internal and client calls as needed
5. Technical Implementation:
• Set up complex automation workflows based on user behavior and preferences
• Integrate email marketing with other tools and platforms
• Ensure campaigns are optimized for various devices and email clients
6. Additional Responsibilities:
• Stay updated on email marketing trends and technologies
• Manage and maintain email lists in compliance with data protection regulations
• Document processes and conduct regular account audits
• Set up b to b lead gen email system for agency
• Email camaigns for b to b newsletter (once a week)
Ideal candidates should have prior experience in email marketing, strong analytical skills, and excellent communication abilities. The role typically requires full-time commitment and may offer remote work options