Email & SMS Marketing Specialist

Email & SMS Marketing Specialist (Freelance/Part-Time)

Commitment: 8-10 emails per month + SMS campaign setup
Meetings: Zoom call every 1-2 weeks

About Us:
Qurl Quest is a growing hair care brand dedicated to helping women embrace and nurture their natural hair. We are looking for a detail-oriented Email & SMS Marketing Specialist to join our team and help us engage our audience effectively.

Responsibilities:

Write and design 10-12 engaging email campaigns per month in Klaviyo or Ominsend
Need to be able to strategize with me and time to bring fresh Ideals
Set up and align SMS campaigns with email marketing efforts
Create and maintain a content calendar for email & SMS
Optimize email & SMS performance through A/B testing and data analysis
Ensure brand voice and consistency across all messages
Track and report campaign performance
Attend bi-weekly ZooUpgrade to see actual infoetings to discuss progress and strategy with owner and our social media strategist
Requirements:

Experience with Klaviyo or similar email marketing platforms
Strong copywriting skills with a focus on conversions & engagement
Knowledge of SMS marketing best practices
Ability to analyze data and adjust strategies accordingly
Detail-oriented and able to meet deadlines
Graphic design skills (Canva, Photoshop, etc.)

Bonus Skills (Not Required but a Plus!):
Experience in the beauty or hair care industry or willing to learn
Graphic design skills (Canva, Photoshop, etc.)

If you're a creative, data-driven email marketer who can help us connect with our audience and drive sales, we'd love to hear from you!