Email Marketing Specialist

About Us
Boat Trips Club is a fast-growing online platform connecting travelers with premium boat experiences in top destinations like Punta Cana, Cancun, Los Cabos, Dubai, and Jamaica. We are scaling our marketing efforts and looking for a highly skilled Email Marketing Specialist to drive conversions, nurture leads, and optimize our email campaigns.

???? Role Overview
As an Email Marketing Specialist, you will be responsible for planning, executing, and optimizing email campaigns to increase bookings, engage subscribers, and drive revenue. You will manage email automation, segmentation, A/B testing, and performance tracking to maximize customer engagement and retention.

???? Key Responsibilities
? Develop and execute email marketing campaigns for lead nurturing, promotions, and customer retention.
? Create and manage email automation workflows (welcome sequences, abandoned cart, follow-ups, upsells).
? Write compelling email copy that drives engagement and conversions.
? Implement A/B testing to optimize subject lines, content, and CTA buttons.
? Use segmentation strategies to target different customer personas effectively.
? Monitor & analyze email performance metrics (open rates, CTR, conversions) and optimize accordingly.
? Ensure compliance with email marketing best practices & GDPR/CAN-SPAM regulations.
? Collaborate with the design team to create engaging email templates & visuals.
? Research and implement new email marketing trends and tools to improve campaign effectiveness.

???? Ideal Candidate
???? 2+ years of experience in email marketing (preferably in eCommerce, travel, or SaaS).
???? Strong knowledge of email automation tools (Klaviyo, Mailchimp, HubSpot, ActiveCampaign, etc.).
???? Excellent copywriting skills – able to craft persuasive and engaging email content.
???? Experience in A/B testing, segmentation, and personalization strategies.
???? Analytical mindset with the ability to track & optimize email KPIs.
???? Basic knowledge of HTML/CSS for email design is a plus.
???? Familiarity with Google Analytics & CRM tools.
???? Self-motivated, highly organized, and results-driven.
???? Fluent in English (written & verbal).

???? Why Join Us?
???? Work remotely with a flexible schedule.
???? Be part of an exciting travel-tech company in the luxury boat rental space.
???? Opportunities for career growth as we scale globally.
???? Competitive salary + performance-based bonuses.

???? How to Apply?
Send your resume, portfolio, and a sample of a successful email campaign to Upgrade to see actual info with the subject line ";Email Marketing Specialist – [Your Name]".

???? Bonus: Tell us about a creative email marketing strategy you’ve implemented and its results.