Email Marketing Specialist

We seek a creative and skilled email marketer to join our marketing team at Magic Wand Digital.

As an email marketer, you will develop, implement and optimize cold and warm email marketing campaigns for our company to help reach and connect with our target audience. This will include email content creation, email scheduling, list segmentation, email delivery and performance analysis to drive conversions and foster strong relationships with audience. You will also study data insights to optimize campaigns, improve engagement and drive measurable results.

Your tasks:
- Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.
- Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
- Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior
- Design visually appealing email templates that are responsive across devices and browsers.
- Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
- Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.

Required skills and qualifications
- 2+ years of experience as an email marketer or a marketing role.
- Proficiency in email marketing platforms specifically HighLevel (GHL) and other marketing automation tools.
- Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
- Outstanding copywriting and editing skills to craft engaging email content.
- Familiarity with CRM integration systems and customer segmentation.

Job Details:
* Hours: 15 hours/week (with potential to grow into a full-time role with more responsibility)
* Flexible remote schedule: You can set your own hours, but we will have occasional meetings in the EST time zone

How To Apply:
IMPORTANT: In your application message be sure to include:
- Your years of experience in Email Marketing
- An explanation of your experience and detailed results that you’ve driven for other businesses
- A link to your resume or CV