Email Marketing Manager

Baie Botanique is a natural and organic multi-award-winning skincare brand based in the UK.

Founded by 30-year beauty industry veteran Sophie Oliver in 2015 Baie Botanique is a natural organic and vegan multi-award-winning skincare is passionate about producing luxurious and effective formulations, empowering women to make the change to a more natural and less toxic lifestyle.

Position Overview:

The Email Marketing Manager will play a key role in driving our marketing initiatives and ensuring efficient administrative operations. The ideal candidate will be passionate about email marketing, graphic design, and copywriting, with exceptional organisational skills and a proactive approach to supporting administrative tasks.

Primary Responsibilities:


Email Marketing:

Develop, execute, and analyse email marketing campaigns to engage and nurture leads.
Create compelling and visually appealing email content, ensuring alignment with brand guidelines.
Segment email lists based on engagement levels and other relevant criteria.
Monitor and report on email marketing performance metrics, making data-driven recommendations for optimization.
Must know the best practices and emerging trends in email marketing.

Graphic Design:

Design eye-catching visuals for various marketing materials, including social media posts, banners, and promotional materials.
Ensure that all designs align with brand guidelines and effectively communicate our message.

Blog Writing:

Generate high-quality, SEO-friendly content for the company blog that aligns with our brand and resonates with our target audience.
Research industry-related topics to produce informative and engaging blog posts.
Collaborate with other team members to incorporate blog content into broader marketing initiatives.

Content Writing & Editing:

Develop ideas and write content for Amazon A+ Content.
Copy-edit and write other content or correspondence as assigned, with flexibility depending on weekly priorities.
Develop and write informative e-books


Administrative Support:

Provide administrative support including but not limited to scheduling meetings, managing calendars, and communicating with potential clients.

Handle incoming and outgoing correspondence and emails professionally.
Assists in meetings, and other special projects.
Maintain and update databases, records, and files in an organized and efficient manner.
Assist with general clerical tasks to ensure a well-functioning work environment.

Qualifications:

- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
-At least 1-2 years of proven experience in email marketing and graphic design, with a strong portfolio showcasing successful campaigns.
-Strong proficiency in email marketing tools and platforms (e.g., Klaviyo, Canva, Shopify).
- Strong copywriting skills with the ability to tailor messaging to various audiences.
- Excellent ENGLISH written and verbal communication skills.
- Basic understanding of SEO principles and digital marketing trends.
- Highly organised with strong attention to detail and the ability to multitask effectively.
- Proficient in Google Workspace.
- Familiarity with basic administrative tasks and office management.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proactive and self-motivated with the ability to multitask and prioritise workload effectively.

Package

- Generous quarterly product allowance
- 8 days paid UK bank holidays
- 5 additional days paid leave
- 3 days paid sick leave


IMPORTANT: Must be comfortable working UK hours; 8am - 5pm Monday - Friday UK hours

PH time from 31st March to 31st October 3pm - 12am, from 31st October to 31st March 4pm to 1am

Where/how to send the application:

To apply, please do the following THREE THINGS and send everything via email to accounts@baiebotanique.com.

Please quote EMM25 in message subject line when applying

2. Attach a resume.

3. Make a fresh LOOM recording of yourself for this role and our company specifically (no longer than 90 seconds) briefly discussing your experience for half the time and what makes you the perfect candidate for the role, and then talk about yourself and your interests for the other half. Please use LOOM to send us a link and do not send a video as an attachment.

NOTE: Please record and send a newly recorded loom video specifically for this role otherwise your application will not be considered.

Salary 30,000 to - 35,0000 depending on experience

Please only apply if you are happy with the salary