Email Marketing - Klaviyo

About Us
We are Premium Invention, a leading provider of high-end solar security cameras. Our mission is to deliver innovative, customer-focused solutions while scaling our business to new heights. We’re looking for a passionate and competitive Email Marketing Genius who understands selling psychology, has exceptional copywriting skills, and deeply values brand alignment.

This role is critical to our growth, focusing on crafting email flows that deeply resonate with customers, driving conversions, and enhancing the overall customer journey. If you live and breathe email marketing, A/B testing, and storytelling through words, we want to hear from you!

Key Responsibilities

Email Marketing & Optimization
- Build and optimize email campaigns and flows using Klaviyo (or similar platforms).
- Conduct A/B tests on subject lines, copy, design, and send times to maximize engagement - and conversions.
- Develop segmentation strategies to personalize messaging effectively and improve customer experience.
- Ensure emails are connected with our social media marketing strategy for a seamless brand experience.
Copywriting & Brand Messaging
- Craft persuasive, high-converting email copy that reflects our brand’s voice and mission.
- Assist in writing compelling copy for other areas, including ads, product pages, and landing pages.
- Research our company, competitors, and customers to deeply understand our unique selling points and customer pain points.
- Ensure consistent brand messaging across all touchpoints.
Collaboration & Customer Insights
- Work closely with customer service to understand common customer concerns and address them through email communication.
- Speak with our designer to create visually appealing, professional, and conversion-optimized emails.
- Analyze customer behavior & feedback to refine flows and campaigns for maximum impact.
- Stay on top of SMS marketing, list cleaning, and best practices to ensure high deliverability and avoid spam filters.
AI & Efficiency Tools
- Leverage AI tools (ChatGPT, etc.) to assist in copywriting, while ensuring all emails remain clear, concise, and engaging.
- Know how to balance AI-generated content with a human touch for maximum authenticity and impact.
Compensation & Growth Potential
- Competitive monthly salary (based on experience).
- Performance-based bonuses starting from Month 2, tied to key metrics like open rates, click-through rates, and conversion improvements.
- Opportunity for growth and long-term collaboration within a rapidly scaling brand.

What We’re Looking For
- Proven expertise in email marketing and copywriting, with a portfolio showcasing successful campaigns and flows.
- Deep understanding of selling psychology and the ability to connect with high-value, niche audiences.
- Advanced Klaviyo skills – full technical knowledge of email automation, segmentation, and campaign execution.
-Experience optimizing email flows, list cleaning, and SMS marketing to maximize inbox placement and engagement.
- Strong A/B testing mindset – ability to experiment, analyze, and optimize based on data-driven insights.
- A competitive, results-driven mindset – someone who thrives on increasing revenue and improving customer experience.


Mandatory Screening Questions
???? Candidates who do not answer these questions will be automatically ignored.

1?? Klaviyo Technical Skills: Out of 10, how would you rate your Klaviyo knowledge? Do you know all the technical aspects of automation, segmentation, and deliverability?

2?? Copywriting & Strategy: How do you approach writing high-converting emails? What are the key strategies behind your best-performing campaigns?

3?? Flow Optimization: How do you analyze and update existing email flows to ensure they remain effective, relevant, and aligned with customer needs?

4?? SMS Marketing & Deliverability: How proficient are you with SMS marketing, list cleaning, and ensuring high inbox placement? How do you prevent emails from being flagged as spam?

5?? Personalization & AI Tools: How do you leverage AI (ChatGPT, etc.) in your email marketing while maintaining a clear and engaging brand voice?

How to Apply
If you believe you’re the email marketing genius we’re looking for, we’d love to hear from you!

???? Submit the following:

- Your resume.
- A portfolio showcasing successful email campaigns and flows.
- Detailed responses to the screening questions.
???? This is your chance to be part of a fast-growing brand and lead our email marketing to new heights! Apply now!