Email Marketing & Content Specialist

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Job Description:
We are seeking a creative and detail-oriented Email Marketing & Content Specialist to manage email campaigns and blog content for our two brands. In this role, you'll develop engaging email sequences, craft compelling blog posts, and ensure that all content reflects our high-quality brand voice. The ideal candidate is a strong writer with a knack for storytelling and a solid understanding of digital marketing best practices.
Key Responsibilities:


Email Campaign Management:
Design, execute, and monitor email marketing campaigns using industry-standard platforms.
Develop segmented email lists and targeted messaging to drive engagement and conversions.
Content Creation & Blogging:
Write, edit, and publish high-quality blog posts that resonate with our target audience.
Collaborate with the design team to integrate visuals with written content.
Performance Analysis:
Track campaign performance and analyze key metrics to optimize future content and email strategies.
Ensure all content adheres to SEO best practices and maintains consistency across both brands.
Qualifications:

Proven experience in email marketing and blog content creation.
Excellent written and verbal communication skills.
Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact).
Basic understanding of SEO and content management systems (CMS).
Strong organizational skills and the ability to multitask.
A proactive, results-driven mindset.