Email Marketing

Job Title: Virtual Assistant - Email Campaign Specialist

Job Type: Full-Time (Remote)

Location: Work From Home

Salary: Competitive, based on experience

About Us:
We are a six-figure travel business offering affordable luxury experiences for women of color. Our curated trips provide adventure, sisterhood, and cultural immersion, focusing on empowering women to prioritize self-care and explore the world. We’re looking for a Virtual Assistant - Email Campaign Specialist to join our team and help us elevate our email marketing efforts to increase sales and engagement.

Responsibilities:

• Manage and execute email marketing campaigns using Keap (formerly Infusionsoft).
• Build and optimize sales funnels and automations designed to convert leads into bookings.
• Create visually appealing, on-brand email templates and newsletters.
• Write compelling email copy that aligns with our brand messaging, tone, and voice to engage and convert readers.
• Segment email lists and design targeted campaigns for specific audiences.
• Monitor and analyze email campaign performance metrics, providing insights and recommendations for improvement.
• Collaborate with the team to align email campaigns with marketing goals and promotions.
• Test and refine automations to ensure optimal performance and user experience.

Requirements:

• Proven experience with Keap or similar CRM/email marketing platforms.
• Strong understanding of sales funnels, lead generation, and marketing automation.
• Exceptional writing skills, with the ability to create conversational, relatable, and results-driven email copy.
• Experience in designing email templates and newsletters using tools like Keap, Canva, or Adobe Creative Suite.
• Knowledge of email marketing best practices, including deliverability, A/B testing, and performance tracking.
• Ability to analyze data and adjust strategies based on performance metrics.
• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.
• A clear understanding of our target audience: African American women who value travel as a form of self-care.

Preferred Skills (but not required):

• Experience in the travel, lifestyle, or wellness industry.
• Familiarity with social media marketing strategies to complement email campaigns.
• Knowledge of SEO and content marketing strategies.

Why Join Us?

• Work remotely with a dynamic and supportive team.
• Be part of a mission-driven company empowering women through travel.
• Opportunity to showcase your creativity and marketing expertise to a growing audience.
• Competitive salary and growth opportunities.

How to Apply:
If you’re an email marketing expert with a knack for creating high-converting campaigns, we’d love to hear from you! Please send the following to [insert email address or application link]:

1. Your updated resume.
2. Examples of sales funnels, automations, or email campaigns you’ve worked on.
3. A brief introduction about yourself and why you’re the perfect fit for this role.