E-commerce Social Media Specialist

About Us:
Pawsome Catch is a pet-focused e-commerce brand dedicated to enriching pets’ lives with thoughtfully designed products. While we offer a range of pet essentials, our main focus is on engaging, high-quality toys that keep indoor cats active and entertained. As we continue to grow, we’re looking for a creative and strategic Social Media Specialist to build our online presence, connect with pet lovers, and drive sales through compelling organic content.

Objectives of this Role:
Develop and execute social media strategies to increase brand awareness and drive e-commerce sales in the U.S., U.K., and Canada.
Manage a social media content calendar for Instagram, Facebook and TikTok, planning and scheduling posts to optimize engagement.
Research social media trends, hashtags, and pet-related topics that resonate with pet owners in these key markets.
Monitor analytics and metrics to gauge the success of organic social media posts and engagement strategies.
Collaborate with pet micro-influencers in the U.S., U.K., and Canada to expand brand awareness.

Responsibilities:
Create, manage, and publish original, high-quality organic content showcasing pet lifestyle trends, engaging stories, and Pawsome Catch’s unique pet accessories.
Manage all Pawsome Catch social media accounts (Instagram, Facebook and TikTok), ensuring content is relevant, engaging, and aligned with the brand’s mission.
Monitor industry trends and competitor activities to identify new opportunities.
Analyze organic performance data and metrics to develop weekly and monthly reports on web traffic, user engagement, and content effectiveness.
Engage with the pet community by responding to comments and messages, fostering a strong and interactive brand presence.

Skills and Qualifications:
Experience managing Instagram and TikTok for organic brand growth, particularly in the pet or lifestyle space.
Strong understanding of social media algorithms and engagement strategies to drive organic reach.
Ability to create visually appealing content using graphic design, photo editing or video editing tools.
Strong analytical skills to assess organic campaign performance and refine content strategies accordingly.
Understanding of SEO, hashtags, and engagement tactics to optimize reach.
Excellent verbal and written communication skills to craft compelling, on-brand messaging for pet-loving audiences in the U.S., U.K., and Canada.

Preferred Qualifications:
Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Hands-on experience using social media to build organic brand awareness, especially for an e-commerce brand in pet or lifestyle categories.
Experience working with influencers.
Understanding of pet owner behavior and trends in our key markets U.S., U.K., and Canada.

How to Apply:
If you're a social media-savvy pet lover who thrives in a fast-paced e-commerce environment, we’d love to hear from you! Apply by sending your resume, portfolio, and a short cover letter to Upgrade to see actual info with the subject line "Social Media Specialist Application – Pawsome Catch."