Dynamic Facebook Ads Expert

***PLEASE READ THE AD IN FULL BEFORE APPLYING***


Facebook Ads Marketing Expert (Remote, Full-Time)
Extra Points if you have Google Ads + Graphic Design Experience
Monthly Salary $1,500 USD
Work Hours: Full-Time | EST Time Zone
Location: Remote
Experience: 5+ Years

We're Hiring a Facebook Ad Pro
We’re looking for a **results-driven, creative Facebook Ads expert** to manage and scale paid campaigns across Meta platforms. You should be fluent in funnel strategy, obsessed with performance data, and have a strong eye for ad creative (bonus if you can design!).

Requirements
- 5+ years of Facebook/IG Ads experience
- Proven ability to scale campaigns profitably
- Strong analytics + optimization skills (ROAS, CTR, CPA, etc.)
- Deep understanding of TOF/MOF/BOF funnels
- Familiar with Meta Pixel, GA4, and UTM tracking
- Design experience (Photoshop, Canva, etc.) is a big plus
- Must be able to work **EST hours**

********How to Apply**********
Please submit:
1. Link to your CV
2. Short answers to the 5 questions below**

Application Questions

1. A/B Testing Strategy for a New Product
We’re launching a “Future Mrs.” sweatshirt on Meta Ads Upgrade to see actual info
Describe your A/B testing structure for this product. Include how you'd test different ad types (UGC, video, carousel), hooks, creative angles, and offers. How would you budget and evaluate winners?

2. Funnel Targeting & Messaging Strategy
Walk us through how you’d separate TOF, MOF, and BOF audiences for the sweatshirt campaign.

For each stage, what creative/message type would you use and why?

3. Scaling Framework for Winning Ads
A TOF ad is getting 3+ purchases/day with solid ROAS.

What are your next steps for scaling this campaign in the next 7 days? Include budget changes, audience tweaks, and creative variations.

4. Tracking Accuracy & Attribution
Meta shows 40 purchases, GA4 shows 25.

How would you troubleshoot the difference and verify accuracy across platforms? List tools, tests, or steps you'd take

5. Collaboration & Creative Ownership
You’re given a product, goal, and budget, and access to a designer.

How do you take ownership of the campaign from briefing to launch to reporting? What tools, reports, and team collaboration methods do you prefer?