Digital Marketing and Brand Development Manager

Job Summary: We are seeking a highly motivated and experienced Digital Marketing and Brand Development Manager to join our team. This individual will be responsible for creating, optimizing, and managing all online platforms for our brand, including websites, social media, and email marketing. The role includes overseeing campaigns, analyzing performance data, and driving growth through B2B and B2C business models. The ideal candidate will have a deep understanding of digital marketing strategies, brand positioning, and customer engagement, with a focus on achieving measurable business outcomes.

Key Responsibilities:

Website Development and Optimization:
Design, develop, and manage the company website(s) aligned with the brand’s image and goals.
Ensure the website is optimized for SEO and user experience, including mobile responsiveness and speed.
Monitor and implement improvements based on user behavior and analytics data.

Social Media Management:
Create, launch, and manage social media accounts on platforms such as Instagram, Facebook, LinkedIn, and others as needed.
Develop and execute social media strategies to grow followers and engagement.
Monitor trends and interactions, responding promptly to comments and inquiries.
Analyze social media performance and implement strategies to optimize reach and engagement.

Email Campaigns:
Design and execute targeted email marketing campaigns to promote the brand and engage with customers.
Track and report on key performance indicators (KPIs) like open rates, click-through rates, and conversion.
Continuously optimize email strategies based on analytics and feedback.

Customer Acquisition & Engagement:
Identify, reach out to, and develop relationships with potential customers via online platforms and marketing channels.
Implement and test customer engagement strategies to attract both B2B and B2C clients.
Work on lead generation strategies that align with the company’s business goals.

Business Development (B2B & B2C):
Collaborate with the team to develop B2B and B2C business models that align with overall brand growth and customer acquisition.
Create partnerships with businesses and influencers that can amplify the brand’s reach.
Monitor industry trends and competitors to identify opportunities for growth and innovation.

Data Tracking & Reporting:
Use analytics tools to monitor website, social media, and campaign performance.
Prepare regular reports with insights and recommendations to improve campaign outcomes.
Analyze trends to refine strategies and stay ahead of the competition.

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or related field.
Proven experience in digital marketing, website management, and brand development.
Strong understanding of SEO, social media algorithms, and email marketing tools.
Proficiency in Google Analytics, social media management tools, and email marketing platforms (Mailchimp, HubSpot, etc.).
Excellent communication, project management, and multitasking skills.
Ability to work independently and as part of a team, with strong problem-solving abilities.

Preferred Experience:

Experience working in both B2B and B2C environments.
Knowledge of content creation and graphic design tools such as Canva or Adobe Creative Suite.

What We Offer:

Competitive salary and benefits package.
Flexible working environment.
Opportunity to be part of a growing brand and make a significant impact on the company’s success.

How to Apply: Please submit your resume, a cover letter outlining your experience and qualifications, and any relevant portfolio links.