Digital Marketing Strategist (CRO Specialist)

Job Title: Digital Marketing Strategist (CRO Specialist)

Location: Fully Remote

Job Summary: Seeking a Digital Marketing Strategist with expertise in Conversion Rate Optimization (CRO) and data marketing to enhance our digital presence and increase conversion rates.

Key Responsibilities:

Develop and implement CRO-focused strategies.

Analyze user behavior and website performance.

Manage A/B tests and CRO experiments.

Optimize landing pages and user flows.

Stay updated with CRO and digital marketing trends.

Use tools like Google Analytics, Hotjar, and Optimizely for monitoring.

Provide insights for performance improvement.

Implement and manage email and text marketing campaigns.

Set up and optimize conversion funnels for better lead generation and customer engagement.

Utilize data marketing strategies to enhance outreach through email, text marketing, and conversion funnels.

Qualifications:

Bachelor's degree in Marketing, Business, or related field.

Proven experience as a Digital Marketing Strategist with a CRO focus.

Proficiency with CRO tools (e.g., Google Analytics, Hotjar, Optimizely).

Strong analytical and UX skills.

Experience with A/B testing and optimization.

Preferred Skills:

SEO and SEM experience.

Knowledge of HTML, CSS, and JavaScript.

Google Analytics certification.

How to Apply: Submit your resume, cover letter, and portfolio (if applicable) to hiringstaffDDI@gmail.com. Include "Digital Marketing Strategist (CRO)" in the subject line.