Digital Marketing Specialist (Projects)

Key Responsibilities:
- Develop and execute strategic LinkedIn marketing campaigns to increase brand visibility and engagement.
- Plan, coordinate, and monitor digital marketing projects, ensuring timely and efficient execution.
- Create and manage content for LinkedIn, including posts, articles, and multimedia.
- Manage and maintain WordPress websites, including content updates, plugin management, and performance optimization.
- Demonstrate strong expertise in backlink building and link-building strategies including outreach campaigns, relationship management, and high-quality content creation for link acquisition.
- Analyze and improve website link profiles to ensure high-quality backlinks and SEO optimization.
- Utilize tools such as Ahrefs, SEMrush, or Moz to research and execute advanced backlink strategies.
- Collaborate with internal teams and external vendors to align digital marketing initiatives with broader business goals.
- Monitor, analyze, and report on the effectiveness of marketing campaigns across platforms, particularly LinkedIn and website performance.
- Stay updated on the latest trends in LinkedIn marketing, WordPress updates, SEO, backlink building, and link-building best practices.
- SEO and SEM Knowledge
- GBP Management
- Content Writing Capability



- Requirements:
- Proven experience in LinkedIn Marketing - including both organic and paid campaigns.
- Hands-on experience managing and updating WordPress websites, including troubleshooting and basic coding knowledge (HTML/CSS preferred).
- Strong expertise in backlink building and link-building strategies, with a track record of improving website authority and search rankings.
- Solid understanding of SEO principles, including on-page, off-page, and technical SEO.
- Experience with digital marketing tools and platforms such as Google Analytics, Ahrefs, SEMrush, or similar.
- Excellent project management skills, with the ability to multitask and prioritize effectively in a dynamic environment.
- Creative mindset with a keen eye for detail and high-quality content.
- Strong communication and interpersonal skills to foster collaboration and manage client relationships effectively.
- Bachelor’s degree – College Graduate with good Comms Skills

What We Offer:
- Competitive salary based on experience.
- Opportunity to travel int3rnationally
- Access to ongoing professional development and learning opportunities.

START DATE: JANUARY 2025