Digital Marketing Specialist

Digital Marketing Specialist - Ads & Funnel Expert for Japan IPL Express

Hey there! I'm the Marketing Manager at Japan IPL Express in Singapore. We're revolutionizing the hair removal and skincare industry with our innovative ADLight™ technology, providing convenient, no-appointment necessary services to our growing customer base.

I'm looking for a talented Digital Marketing Specialist who can elevate our campaigns to the next level and drive real results for our business.

What I'm Offering:
Compensation: FromUpgrade to see actual infoSGD per month depending on experience. 40 hours a week
Work Environment: Remote position with regular video calls with the team in Singapore and Whatsapp availability for alignment
Training: Access to our digital marketing resources and systems
Team: Work directly with our marketing team in Singapore and relevant counterparts

What I Need From You:
- Proven track record in direct response marketing, particularly in the beauty or wellness industry (or ability to quickly understand this market).
- Strong grasp of performance marketing, audience targeting, and conversion funnels
- Experience in creating performance reports that summarize key insights and provide actionable recommendations.

Technical Skills:
- Advanced proficiency with funnel management and automation systems
- Meta (Facebook & Instagram) Ads, Google Ads & TikTok Ads campaign creation, optimization and scaling
- Creative content development for social media and ads
- Experience with sales funnel design using platforms like ClickFunnels, WordPress and similar
- Ability to utilize AI tools like ChatGPT and Claude for content creation and data analysis
- Ability to utilize automation tools such as Zapier and similar to streamline workflows

Mindset & Work Ethic:
- Problem-solver who analyzes data to make strategic decisions
- Self-starter who takes initiative to generate winning ads and sales funnels
- Excellent communicator who can articulate ideas and strategies effectively
- Coachable with a passion for learning and creative thinking
- Detail-oriented and organized

Your Daily Responsibilities:
- Campaign Management:
Create, manage, and optimize paid advertising campaigns on advertising accounts (Instagram/Facebook/Google/TikTok) aligned with marketing objectives to drive lead acquisition and conversion
- Develop full funnel strategies to maximize ROI
- Monitor and adjust campaigns for optimal performance
- A/B test different approaches to improve conversion rates

Content Creation:
- Develop compelling ad copy and creatives that resonate with our target audience
- Create engaging social media content tailored for the beauty and skincare market
- Design landing pages and sales funnels to optimize lead generation and conversions
- Conduct competitive research for insights to derive content
- Work with Singapore-based Creatives & Design team in ad production

Strategy & Analysis:
- Analyze campaign data to identify opportunities for improvement
- Strategize to increase campaign profitability
- Create monthly performance reports with actionable insights
-Understand our audience and develop content that persuades them to try our no-appointment IPL services
- Dive deep into campaign data and analytics to identify growth, trends, and opportunities, and identify key drivers for customer acquisition

System Management:
Set up and maintain funnels independently in systems such as Go High Level and similar
Keep our systems updated with accurate data
Track and report on conversion metrics
Document processes and help improve our systems

Work Setup:
Remote position (100% work from home)
Requires professional home office setup
Stable internet connection (minimum 50Mbps)
Regular video meetings with the team (minimally once per week)
Ability to use WhatsApp as the primary communication platform with the Singapore-based team

Success in This Role Means:
Meeting or exceeding monthly lead generation & conversion targets
Consistently improving key performance metrics (CTR, conversion rates, CPA, CPL & Store Visits from Ads)
Creating profitable campaigns that demonstrate positive ROI
Developing systems and processes that scale our marketing efforts
Contributing strategic insights that help grow our business across multiple locations

Application Process:
Send your resume to Upgrade to see actual info
Include a in the email explaining:
Your experience with Meta (Instagram & Facebook) Ads, Google Ads, TikTok Ads, funnel management and automation systems (e.g. Go High Level and Zapier etc)
A campaign you're most proud of and the results achieved
How you approach optimizing underperforming campaigns

IMPORTANT NOTICE:
To demonstrate your attention to detail, please put "Awesome Digital Marketer" as your email subject line. Applications without this specific subject line will not be considered.
Looking forward to potentially working with you to take our beauty marketing to the next level!