Digital Marketing Specialist

#### **Job Summary:**
We are seeking a results-driven **Digital Marketing Specialist** to execute and optimize digital marketing campaigns across multiple channels. The ideal candidate will have experience in email marketing, social media, SEO, PPC, and marketing automation to increase online visibility, generate leads, and enhance customer engagement.

#### **Key Responsibilities:**
- Plan, execute, and optimize digital marketing campaigns across email, social media, paid ads, and SEO.
- Create and manage email marketing funnels, automation sequences, and newsletters.
- Develop engaging content for digital channels, including blogs, social media, and email campaigns.
- Manage and optimize PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Analyze campaign performance using tools like Google Analytics, HubSpot, or similar platforms.
- Manage and grow social media accounts, ensuring consistent branding and engagement.
- Collaborate with designers, developers, and content creators to enhance marketing efforts.
- Track, measure, and report on KPIs and make data-driven recommendations for optimization.
- Stay updated with digital marketing trends and emerging technologies.

#### **Qualifications & Skills:**
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- 2+ years of experience in digital marketing or a related field.
- Proficiency in marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, HubSpot, Mailchimp, or similar platforms.
- Experience with SEO, SEM, email marketing, and social media strategies.
- Strong analytical skills and ability to interpret marketing data.
- Excellent communication and copywriting skills.
- Knowledge of A/B testing and conversion rate optimization techniques.
- Basic graphic design skills (Canva, Photoshop, or similar) are a plus.

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