Digital Marketing Funnel Strategis

Urban Events Global is seeking a highly motivated and skilled Digital Marketing Funnel Strategist to lead the development, execution, and optimization of our marketing funnels, email campaigns, and social media growth initiatives. This role is central to enhancing customer acquisition, engagement, and retention while expanding our audience on TikTok, Instagram, and Facebook. The ideal candidate is an expert in marketing automation, lead generation, and conversion optimization with a passion for creating seamless, high-converting customer journeys.

Key Responsibilities

Funnel Development & Optimization

Design and implement high-performing marketing funnels using ClickFunnels to convert leads into paying customers.
Develop landing pages, sales pages, and checkout flows optimized for user experience and conversion.
Continuously analyze and optimize funnel performance using A/B testing and data-driven insights.


Email Marketing & CRM Management

Create and manage automated email marketing campaigns for lead nurturing, trip promotions, and customer retention.
Develop segmented email lists to deliver personalized messaging based on customer behavior and preferences.
Track and optimize email performance metrics, including open rates, click-through rates, and conversions.

Chatbot and Conversational Marketing

Set up and manage ManyChat to automate customer engagement on Facebook and Instagram.
Build interactive chatbot flows for lead generation, trip inquiries, and customer support.
Leverage chatbot data to improve messaging strategies and user experiences.

Social Media Growth & Engagement

Implement strategies to grow Urban Events Global's presence on TikTok, Instagram, and Facebook.
Create engaging, on-brand content to promote group travel experiences and build community.
Launch and manage social media ad campaigns to drive funnel traffic and increase followers.

Lead Generation & List Building

Develop lead magnets (e.g., travel guides, checklists) to capture emails and grow the audience.
Create and manage contests and giveaways to engage potential clients and encourage social sharing.
Partner with influencers and brands to drive new traffic and leads to the funnels.

Performance Analysis & Reporting

Monitor and report on key performance indicators (KPIs), such as funnel conversions, email engagement, and social media growth.
Provide actionable insights to refine strategies and improve results.
Stay updated on industry trends and recommend innovative tactics.

Collaboration & Communication

Work closely with the marketing team to align campaigns with overall brand goals.
Coordinate with designers, copywriters, and developers to ensure cohesive branding across all platforms.
Collaborate with external vendors and influencers for campaigns and partnerships.

Qualifications

Education: Bachelor's degree in Marketing, Business, or related field preferred (or equivalent experience).

Experience:
3+ years of experience in digital marketing, including funnel creation, email marketing, and social media.
Proven expertise with ClickFunnels, ManyChat, and email marketing platforms like ActiveCampaign or Mailchimp.
Strong knowledge of social media platforms (TikTok, Instagram, Facebook) and their advertising tools.
For those with an ID score greater than 70, an IQ score +130 AND an English score of C1 or better, schedule a zoom https://calendly.com/kknight-urbaneventsglobal/45_minute_zoom ; if not, wait until we give you permission to book.

Skills:
Exceptional analytical skills and proficiency in Google Analytics and other reporting tools.
Hands-on experience with A/B testing, conversion optimization, and lead generation.
Strong project management and organizational skills with the ability to multitask.
Excellent written and verbal communication skills.

Key Competencies
Creativity and strategic thinking to design engaging campaigns.
Data-driven mindset to measure and improve performance.
Passion for travel and an understanding of the African American travel community.
Proactive problem-solving and a self-starter attitude.

What We Offer
Competitive salary and performance bonuses.
Flexible work environment with remote options.
Opportunity to be part of a growing, culturally rich brand.
Travel opportunities and perks to experience our group events firsthand.

To Apply:
Reply using the onlinejobs site, and also send your resume, cover letter, and portfolio of past projects or campaigns to kknight@urbaneventsglobal.com and cc: Ashley@urbaneventsglobal.com with the subject line "Digital Marketing Funnel Strategist Application."