Digital Marketing Analyst

Mission of the Role
Drive the success of email marketing campaigns through advanced analytics, metrics tracking, and the integration of AI and automation tools. Take ownership of reporting processes, deliver actionable insights, and provide strategic recommendations that empower the CRM team to optimize performance and meet business goals.


Key Responsibilities
- Drive the analysis and reporting of email marketing metrics/KPIs, including Email Open Rate, Click Rate, Click-through Rate, Revenue per Click, Revenue per Email Sent, Revenue, Number of Customers, Subscribers, and Unsubscribers, to understand customer behavior and purchasing patterns.
- Take ownership of post-campaign analysis and list performance reporting, leveraging advanced Excel functions like VLOOKUP and pivot tables to deliver clear, actionable insights.
- Evaluate the efficiency and effectiveness of email marketing campaigns, providing strategic recommendations to enhance customer engagement, retention, and revenue generation.
- Automate list analysis and reporting processes to improve data accuracy and accelerate insights delivery.
- Develop, implement, and maintain DOMO dashboards to provide operational and business insights to stakeholders.
- Design and prepare predictive analysis models to forecast sales performance and inform future campaign strategies.
- Conduct ongoing competitive analysis to identify market opportunities and benchmark performance.
- Research and share industry trends, best practices, and variance analysis with the team to drive innovation.
- Lead the integration of AI and automation tools into analytical workflows to enhance decision-making and efficiency.

Key Qualifications
- At least 3 years of experience analyzing data from online marketing campaigns, with a proven ability to provide actionable insights to improve sales and customer engagement.
- Advanced expertise in Excel (e.g., formulas, filters, graphs, VLOOKUP, pivot tables) for data analysis and reporting.
- Proficiency in data visualization tools such as DOMO, Tableau, or Power BI (DOMO preferred).
- Experience with email marketing platforms like Maropost and a strong understanding of email marketing KPIs.
- Demonstrated ability to integrate AI and automation tools into reporting workflows to enhance accuracy and efficiency.
- Proven experience developing predictive analysis models and delivering high-quality analytical reports.
- Excellent communication skills, with the ability to present complex data and insights clearly to diverse stakeholders.
- Strong organizational skills, extreme attention to detail, and the ability to work independently with minimal supervision.