Digital Marketing

Job Summary:
La Lueur Health and Wellness is seeking a Digital Marketing Specialist to generate and nurture leads through strategic marketing campaigns. This role will manage ads, email sequences, social media, and automation tools to drive client engagement and conversions.

Key Responsibilities:
? Lead Generation & Ads Management

Create and manage Facebook, Instagram, and Google Ads to drive traffic.
Optimize campaigns to reduce cost per lead and increase ROI.
Conduct A/B testing on ad creatives and messaging.
? Email & SMS Marketing

Develop and manage email sequences to nurture leads.
Automate text message follow-ups for high-intent prospects.
Track email open rates, click-throughs, and conversions.
? Social Media & Community Engagement

Plan and schedule social media content to educate and engage potential clients.
Monitor and respond to inquiries in comments, DMs, and chatbot interactions.
Coordinate with the sales team to align messaging with promotions.
? Marketing Automation & Analytics

Use GoHighLevel, or Tebra to automate lead nurturing.
Track and analyze marketing performance metrics to refine strategies.
Improve website conversion rates through landing pages and lead magnets.

Requirements:

Experience in digital marketing, social media, and paid advertising.
Strong knowledge of email & SMS marketing automation tools.
Ability to analyze campaign data and optimize marketing funnels.
Proficiency in GoHighLevel, Tebra, or similar marketing CRMs (preferred).
Strong written communication and creative thinking skills.