Digital Content & Marketing Operations Assistant

As the founder of Upgrade to see actual info and the eLearning and Instructional Design for Beginners Community (launched in 2019), I’ve built a thriving platform supporting thousands of transitioning teachers and aspiring instructional designers. With a podcast, blog, YouTube channel, and nearly 50,000 followers across LinkedIn, Facebook, and other platforms, my business empowers professionals to upskill and launch new careers.

After rapid early growth, life’s demands temporarily slowed progress—but the foundation remains strong. I’m now relaunching with a **5-day challenge for career transitioners** and aiming to expand our presence on Instagram and Pinterest.

With a wealth of existing content and active communities, I need a proactive Virtual Assistant to help me regain focus, streamline operations, revive momentum, and unlock this business’s immense potential.

Your role will be instrumental in helping me achieve greater work-life balance, drive business growth, and maintain the high level of service my community expects; such as–managing day-to-day tasks, coordinating marketing efforts, and supporting major initiatives like my upcoming 5-day challenge for those transitioning into instructional design.

Additionally, I'm focused on growing my presence on Instagram and Pinterest, and your expertise will be instrumental in achieving this.

You’ll manage client relationships, coordinate marketing efforts (social media, email campaigns, content scheduling), and organize systems to rebuild efficiency.

Key tasks include supporting the 5-day challenge launch, nurturing our growing LinkedIn/Facebook groups, and establishing new workflows to address unfinished projects.

**Ideal Candidate:**

- A resourceful and tech-savvy organizer who thrives in dynamic environments
- Skilled in multitasking, communication, and problem-solving
- Passionate about education, career development, or community-building
- Experienced with social media management (Instagram/Pinterest a plus!)

If you’re ready to help rebuild a mission-driven business while leveraging tools like spreadsheets, task managers, and content calendars, let’s connect!

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Key Responsibilities:

**1. Business Growth & Client Management - Revenue-Generating Activities and Client Outreach**

- **Responsibilities:**
- Track leads and sales: Organize client information, update spreadsheets, and monitor progress towards business goals.
- Support in identifying and pursuing revenue-generating opportunities.
- Manage client communication: Respond to inquiries promptly, schedule calls/meetings, and maintain positive relationships.
- Assist with client outreach, including drafting emails, making follow-up calls, and managing lead interactions.
- Assist with marketing efforts: Draft social media content, schedule posts, and research potential clients or collaborations.
- Help in promoting products or services on social media and other platforms.

**2. Schedule & Task Organization - Managing Daily Priorities and Tasks**

- **Responsibilities:**
- Create and maintain a flexible daily/weekly schedule that balances work time with family commitments.
- Prioritize tasks: Identify high-impact activities and ensure they are scheduled realistically within available time blocks.
- Assist in creating a daily priority list to focus on high-impact tasks.
- Help manage and adjust the list as needed to ensure alignment with business goals.
- Manage appointments and deadlines: Set reminders, track progress on projects, and keep you informed of upcoming events.
- Provide reminders and support to stay on track with key tasks.


**3. Administrative and Organizational Support & Streamlining**

- **Responsibilities:**
- Manage email inbox: Organize, prioritize, and respond to emails efficiently, flagging important messages.
- Help in setting up and maintaining systems for task management, time tracking, and other business operations.
- Assist in organizing digital and physical files, ensuring easy access to important documents.
- Research and implement tools: Explore and suggest helpful apps or software to streamline tasks and improve organization.
- Handle basic bookkeeping: Track expenses, create invoices, and organize financial records (if applicable).
- Provide support in managing expenses, subscriptions, and invoices to help cut costs and streamline financial management.

Here’s the polished **Requirements**, **Compensation**, and additional sections to complete your job description while preserving your existing content:

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**Requirements**

**Technical Skills**
- Proficiency with **Kajabi** (course/community management), **Canva** (graphic design), and **Notion** (task/organization systems).
- Basic **audio/video editing skills** (e.g., trimming podcast episodes, editing YouTube clips).
- Familiarity with Facebook, LinkedIn, Instagram and Pinterest (scheduling tools, content trends, engagement strategies).
- Bonus: Experience with email marketing platforms or spreadsheet/database management.

**Soft Skills**
- Obsessive organizer with a knack for creating order from chaos.
- Clear communicator who can draft professional emails and social media posts.
- Proactive problem-solver who anticipates needs before they arise.
- Comfortable giving gentle nudges to “keep you in check” and meet deadlines.

**Availability**
- **8–10 hours/week**, spread across **6 days** (e.g., 1.5 hours/day with flexibility).
- Availability during **late mornings or early afternoons (Eastern Time)** for real-time coordination.

**Mindset**
- Passion for education, career development, or community-building.
- Excited to grow with a relaunching business and take ownership of systems.

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### **Compensation & Growth**
- **Starting rate:** $3/hour
- **Growth path:** Hourly rate increases tied to business growth milestones after first 90 days
- Opportunity to transition into a leadership role (e.g., Community Manager) as the team expands.

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### **Why This Role?**
- **Impact-Driven Work:** Directly shape a platform that’s helped thousands transition into fulfilling careers.
- **Skill Development:** Master in-demand tools like Kajabi and Notion while building a portfolio of social/media projects.
- **Flexibility:** Remote work with hours that adapt to your schedule (ideal for students, caregivers, or side hustlers).
- **Founder Partnership:** Collaborate closely with an experienced entrepreneur invested in your growth.

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**How to Apply**
Submit a **1–2 minute Loom video** with:

1. A brief introduction about yourself, highlighting your relevant skills and experience with our required tools (Kajabi, Canva, Notion, etc.).
2. Examples of your work (e.g., Canva designs, social media posts, or edited content).
3. Your availability during Eastern time and why you’re interested about this opportunity.

Attach With the Loom Video:
1. Cover Letter
2. Resume/CV: Detailing your work history and qualifications.
3. Work Samples: (Optional) Share examples of your work, such as Canva designs, social media posts, or edited content.