Digital Content Creator

Digital Content Creator
Position Title:
Digital Content Creator

Location:
Remote

Time Expectation:
Full-time (40 hours per week) or Part-time (20 hours per week)

Salary:
Competitive salary commensurate with experience

Organisational Context
Organic Reflection is an Australian boutique wellness brand that strives to enrich lives through environmentally sustainable health products and holistic wellness information. Our mission is to make a positive impact and contribute to our wider community.

Position Summary
Organic Reflection needs an experienced Digital Content Creator to elevate our online brand awareness, drive website traffic, and increase sales. You will ideate, edit, publish, and evaluate digital content across our website and social media accounts (Instagram, TikTok, Facebook, and YouTube). We will provide our Digital Content Creator with the raw digital assets.

Your goal is to increase online brand awareness and sales by delivering high-quality digital content that is optimized for each digital marketing channel.

Key Responsibilities
Ideate, implement, and evaluate digital content strategies using quantitative data.
Create content that highlights key product benefits, positive customer feedback, relevant health and wellness information, and exciting business developments.
Edit digital content to a high quality and professional standard.
Stay updated on social media trends and algorithmic best practices to maximize social media post engagement.
Continuously recommend improvements to social media strategy to maximize online brand awareness and sales.
Platform-Specific Expertise: Experience with Instagram, TikTok, Facebook, YouTube, and emerging platforms, with an understanding of content creation tailored to each platform’s audience and algorithms.
Content Variety: Ability to create diverse content types, including graphics, videos, stories, reels, and blog posts, ensuring engagement across all channels.
Analytical Skills: Utilize analytics tools to measure content performance and make data-driven improvements.
Collaboration: Work closely with marketing, design, and product teams to maintain cohesive branding and messaging.
Industry Knowledge: Stay updated on health and wellness trends to produce relevant, timely content.
Technical Proficiency: Proficiency in Adobe Creative Suite, Canva, or video editing software.
Community Engagement: Actively engage with the online community to foster brand loyalty and encourage user-generated content.
Adaptability: Stay agile in adapting content strategies based on the latest social media trends.
Portfolio Requirement: Provide a portfolio demonstrating a range of content types and successful campaigns in the health and wellness sector.
Qualifications & Experience
Bachelor's degree in Marketing, Communications, or a related field preferred.
2+ years of experience in digital content creation, preferably in the health and wellness sector.
Strong portfolio showcasing various types of content, particularly within social media marketing.
Excellent writing, editing, and storytelling skills.
Knowledge of SEO, social media algorithms, and digital marketing best practices.
If you're passionate about creating engaging content and have the skills to enhance our brand's digital presence, we'd love to hear from you!