Day-Shift Marketing Performance Analytics Specialist

Location: Remote

Company Overview: Join a dynamic team from New Zealand focused on driving data-driven decision-making and maximizing performance across digital platforms. We are dedicated to delivering innovative solutions that meet the evolving needs of our clients.

Responsibilities:
Implement and manage web analytics tools, including Google Analytics (GA), Google Tag Manager (GTM), MS Clarity, and Google Search Console (GSC).
Set up and maintain conversion tracking across various digital channels to ensure accurate data collection.
Analyze website traffic, user behaviour, and campaign performance to identify trends and insights that inform strategy.
Develop and deliver regular reports on key performance indicators (KPIs), providing actionable recommendations for improvement.
Collaborate with the marketing team to develop and implement A/B testing strategies to optimize campaign effectiveness.
Assist the marketing team lead with content analysis, including content gap analysis and evaluating content performance.
Create monthly reports for individual clients using Google Data Studio (Looker Studio) and Agency Analytics.
Analyze performance metrics across various platforms, including Google Ads, to identify trends and provide actionable insights.

Qualifications:
Proficiency in Google Analytics, GA4, GSC, GTM, and Google Ads.
Strong analytical skills with the ability to interpret complex data sets.
Experience in digital marketing analytics and performance optimization.
Excellent communication skills for effective reporting and collaboration.
Detail-oriented with a strong focus on accuracy in data tracking and reporting.


How to Apply:
Please send your resume and a brief cover letter outlining your relevant experience.