DIGITAL MEDIA STRATEGIST

Pyvot Digital Growth (pyvot.co) is seeking a dynamic and experienced Digital Media Strategist to join our digital growth agency. The ideal candidate will be proficient in creating and managing Google paid search and social media campaigns, particularly on Meta and LinkedIn platforms, using current 2024 best practices. They will possess a strong understanding of conversion tracking, analytics, and reporting, with a commitment to continuous learning and staying abreast of industry trends. Experience in lead generation and service industry knowledge is highly desirable.

RESPONSIBILITIES
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- Paid Search Campaign Management:
- Develop and execute paid search campaigns from scratch, utilizing the latest 2025 best practices.
- Conduct keyword research, ad group structuring, and bidding strategies to maximize ROI.
- Monitor campaign performance, optimize keywords, ad copy, and landing pages for improved conversion rates.
- Implement and manage budget pacing strategies to ensure optimal campaign performance.
- Write compelling, strategic search ad copy that drives clicks and conversions and aligns with client objectives.

Paid Social Media Campaign Management:
- Create and manage social media campaigns on Meta, LinkedIn and other social channels adhering to 2025 best practices.
- Develop engaging content strategies tailored to each platform's audience.
- Monitor campaign performance metrics, adjust targeting, and optimize ad creative for better results.
- Stay updated on emerging trends and algorithm changes to adapt strategies accordingly.
- Generate creative recommendations based on campaign objectives, target audience, and industry trends.

Conversion Tracking and Analytics:
- Implement and manage conversion tracking using Google Tag Manager.
- Experience with Google Analytics 4 with the ability to set goals, create reports and understand all critical KPIs.
- Analyze data to identify trends, insights, and opportunities for improvement.
- Develop comprehensive reports with actionable insights to showcase campaign performance and inform future strategies.
- Participate in client reporting meetings to present reports and answer questions.

Continuous Learning and Industry Awareness:
- Demonstrate a commitment to ongoing learning and staying updated on industry trends, tools, and tactics.
- Proactively identify opportunities for innovation and improvement in digital media strategies.

QUALIFICATIONS
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- Proven experience in creating and managing paid search and social media campaigns, with a focus on Meta and LinkedIn.
- Strong understanding of conversion tracking, Google Tag Manager, and Google Analytics.
- Experience with call tracking platforms (CallRail experience is a plus)
- Excellent analytical skills with the ability to interpret data and draw actionable insights.
- Proficiency in budget management and pacing strategies.
- Exceptional written and verbal communication skills. High proficiency in English is mandatory.
- Experience in lead generation campaigns.- Previous experience in the service industry is a plus.
- Organized self-starter who can proactively add value through thoughts, recommendations and process development.
- Agency experience with time tracking is a plus.
- Willingness to work U.S. EST timezone

ADDITIONAL REQUIREMENTS
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-30 mbps stable internet connection
- Quality web cam/mic with good lighting for video calls
-Working computer/laptop (Minimum Requirement: Processor - Intel i3 or equivalent, RAM - 4GB).
-Minimal to no power outage in your area.

BENEFITS
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- Competitive salary based on experience
- 13 month bonus (prorated)
- Annual increase merit
- 15 days PTO
- Observance of all PHP public holidays

APPLICATION INSTRUCTIONS
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1. Please send an email to careers@pyvot.co with the Subject: “I am your next Digital Media Strategist”
2. Then, please share a couple of paragraphs describing why you'd be good for this position, and
3. Please share the link to your resume (don't skip this step or we will not accept your application)
4. Intro videos are encouraged but not required.