Copywriter

Consistent Creative Copywriter For Ad Agency

write Facebook ads and Landing pages that convert prospects into leads and leads into sales!

Job Description

• Writing original copy and/or editing provided copy for Facebook ads and landing pages.

• Deliver clean, professional copy that is true to brand voice and communicates powerful product narratives for clients.

• Creates a range of copy ideas that supports client concepts.

• Work in partnership with the Project Manager & Media Buyer to create an ad-copy asset management system and ensure that copy is accurate and maintained.

• Ability to manage multiple clients simultaneously and meet all deadlines

• Work with team to overcome consumer objections within the ad copy

Job Requirements

• Experience writing long-form and short-form copy

• knowledgeable in >Facebook compliance to ensure the ads don’t violate TOS

• Excellent organizational skills, attention to detail, and the ability to coordinate multiple activities and prioritize conflicting demands while meeting deadlines

• Exceptional copywriting and research skills with a proficiency in analyzing large amounts of statistical data and distilling down to smart, crisp copy

• Ability to work independently and on a team in a fast-paced, creative environment

Strategize for Different Customer Journeys:
Ability to create ideas and angles tailored to audiences at various stages of their journey, such as solution-aware customers.
A/B Testing and Optimization:
Experience running A/B tests to compare different headlines, CTAs, or copy variations. Ability to analyze the results and improve content based on data.
AI Proficiency:
Knowledge of how to use AI tools effectively to brainstorm, outline, or draft copy. Ability to refine AI-generated content to ensure it meets brand standards and emotionally connects with readers.
Storytelling Skills:
Strong storytelling ability to create emotionally compelling narratives that resonate with the audience and drive action.
Research and Analysis:
Skilled at researching target audiences, market trends, and competitors to craft insightful and effective copy.


Huge Plus

familiar with Eugene Schwartz’s breakthrough advertising and have a base understanding of the different levels of customer sophistication.

Demonstrable social networking experience and social analytics tools knowledge

Previous employment at an ad agency, publisher or media/content company a plus

IMPORTANT: Please provide 2 ad copy examples and 1 landing page copy example along with your copy writing portfolio