Cold Outreach Campaign Strategist

We are hiring a Cold Outreach Campaign Strategist to design, optimize, and manage outbound marketing campaigns across email, SMS, and direct messaging (Facebook, Instagram, LinkedIn). This role will focus on structuring effective campaigns, crafting compelling content, and analyzing performance to drive engagement and conversions.

The ideal candidate is creative, data-driven, and experienced in outbound marketing strategies. They will work closely with the automation specialist to ensure campaigns are properly executed while taking ownership of campaign success, optimization, and performance metrics.

Key Responsibilities:
1. Campaign Strategy & Structure
Design high-converting outreach sequences for email, SMS, and direct messaging.
Develop and refine audience segmentation to maximize engagement.
Structure multi-step nurture sequences to convert cold leads into warm prospects.
Collaborate with the automation specialist to ensure smooth campaign execution.
2. Content Creation & Messaging Optimization
Write engaging, persuasive, and personalized outreach copy tailored to different audiences.
Create and test A/B variations of subject lines, messaging styles, and CTAs.
Maintain a library of high-performing templates for different outreach types.
Ensure content remains aligned with brand voice and compliance standards.
3. Performance Monitoring & Optimization
Track open rates, response rates, meeting bookings, and conversion metrics.
Analyze engagement data to identify what’s working and what needs improvement.
Adjust messaging, timing, and segmentation based on real-time campaign insights.
Provide weekly reports with actionable recommendations to improve results.
4. Collaboration & Continuous Improvement
Work hand-in-hand with the automation specialist to implement campaign adjustments.
Provide feedback on automation flows to ensure campaigns run seamlessly.
Stay updated on cold outreach best practices, compliance regulations, and industry trends.
Experiment with new outreach strategies to improve lead generation effectiveness.

Requirements & Qualifications:
? Proven experience in cold outreach campaign strategy, content creation, and lead generation.
? Strong copywriting skills with experience in cold email, SMS, and direct messaging.
? Ability to analyze campaign data and optimize based on performance metrics.
? Experience with outreach automation tools (GoHighLevel, Apollo.io, Instantly, Lemlist, Woodpecker, etc.).
? Familiarity with CRM platforms and audience segmentation strategies.
? Understanding of A/B testing, personalization techniques, and compliance laws (TCPA, CAN-SPAM, GDPR).
? Ability to work independently and collaborate effectively with automation specialists and sales teams.

Preferred Skills:
? Experience in B2B lead generation and outbound sales marketing.
? Familiarity with AI-powered content tools (ChatGPT, Copy.ai, Jasper).
? Knowledge of behavior-based targeting and engagement tracking.
What We Offer:
???? Competitive salary with performance-based bonuses.
???? Flexible work environment (remote/hybrid).
???? Access to industry-leading sales & marketing tools.
???? Opportunity to grow within a fast-paced, results-driven team.

Key Changes Based on Your Input:
? Greater focus on campaign structure & effectiveness, rather than automation.
? Emphasis on content creation and ability to adjust messaging for higher conversions.
? Collaborative role working alongside the automation specialist.
? Ownership of campaign success and data-driven optimization.

How to Apply:
To apply, please follow this link: https://forms.monday.com/forms/482b041f5817826373a47d108680fd31?r=use1