Chief Creative Officer & Etsy Shop Manager for Custom Gift Shop

At PersonalizedTreasures (hypothetical name), we create one-of-a-kind personalized gifts and party supplies that celebrate life's special moments. We're seeking a dynamic leader who is as creative as they are organized. In this dual role, you will drive innovative product ideas while managing our Etsy shop to deliver an exceptional customer experience.

Your Role:

- Innovative Product Development: Brainstorm and develop fresh, market-ready product ideas aligned with current trends.
- Shop Management: Oversee day-to-day shop operations on Etsy, ensuring listings are optimized and engaging.
- Market & Keyword Research: Conduct research to enhance our product listings with targeted keywords.
- Customer Engagement: Interact with customers via Etsy messaging to drive satisfaction and close sales.

Background and Qualifications:

- Etsy Experience: Experience with managing an Etsy shop, with a proven track record in driving sales, optimizing listings, and engaging customers effectively.
- Creative Expertise: Demonstrated ability in creative product development, ideally within the personalized gifts or similar industries.
- Market Insight: Experience in brainstorming and launching innovative products that resonate with target audiences.
- Customer Engagement: Strong communication skills with experience in handling customer inquiries and closing sales via Etsy messaging.
- Technical Skills: Familiarity with Etsy SEO and keyword research to enhance product visibility.
- Organizational Ability: Highly organized with the capability to manage day-to-day operations and multitask in a dynamic environment.
- Leadership Qualities: A proactive problem-solver who can lead initiatives and drive our brand forward.

Assessment Task:

Assume you’ve been hired as our Chief Creative Officer & Shop Manager at PersonalizedTreasures. Please complete the following tasks:

Product Research & Idea Generation:
- Task: Propose three new personalized gift product ideas. Provide a brief description for each and explain why they would resonate with our audience.
- Criteria: Creativity, originality, and market insight.

Keyword Research:
- Task: Select one of your product ideas and perform keyword research.
- Deliverable: Provide a product title, 13 relevant tags, and an Etsy-optimized product description.
- Criteria: SEO effectiveness, clarity, and relevance.

Customer Engagement & Sales Conversion:
- Task: Draft a follow-up message for a customer who just made a purchase.
- Create a review request template.
- Simulate an Etsy messaging conversation with a potential customer interested in one of our signature collections but hesitant about customization details. Include realistic concerns, personalized responses, and a clear strategy to close the sale.
- Criteria: Professional tone, persuasive communication, and alignment with our brand voice.

If you think you are a great fit for the role, please send in your resume and completed assessment via a Google Drive link.

We look forward to seeing how you help PersonalizedTreasures continue to delight our customers!