Branding Specialist, Marketing Materials, Graphic Design, Logo Design

We are launching a shared power bank service in Europe, inspired by successful models like Xiaodian or Meituan in China. Our mission is to make charging on the go seamless and accessible.

To establish a strong and recognizable brand, we are looking for a creative and strategic Branding & Visual Identity Specialist who will develop our brand identity from the ground up.

Role Overview
As our Branding & Visual Identity Specialist, you will be responsible for crafting the entire visual and branding ecosystem of our company. This includes logo creation, brand guidelines, marketing materials, and the visual design of our website and app. Your work will define the look and feel of our brand and ensure consistency across all customer touchpoints.

Key Responsibilities:

- Brand Development & Identity: Develop a distinctive and memorable brand identity for our shared power bank business.
Create logos and branding assets, including typography, color palettes, and style guides.
Develop brand guidelines to ensure consistency across all platforms.

- Marketing & Creative Assets: Design marketing materials (brochures, digital ads, social media templates, pitch decks, etc.).
Create packaging and product design concepts for power banks and charging stations.
Develop promotional materials for both B2B and B2C audiences.

- Website & App Visual Design: Design wireframes, UI mockups, and prototypes for the website and mobile app.
Work closely with developers to ensure your design vision is implemented correctly.
Define the user interface (UI) and user experience (UX) from a visual perspective.

- Brand Positioning & Strategy: Collaborate on brand messaging and storytelling.
Research competitors and define a unique positioning in the market.
Work on a launch campaign, ensuring a strong and engaging brand presence from day one.

Who You Are
~ A creative powerhouse with a strong portfolio in branding and visual design.
~ Experienced in logo creation, marketing collateral, and UI/UX design.
~ Skilled in tools like Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD, Figma, etc.).
~ Knowledgeable about current branding trends and how they apply to tech startups.
~ Able to work strategically, thinking about branding from a business perspective.
~ Passionate about startups, technology, and innovative business models.

Bonus Points
~ Experience working with hardware-based startups or tech-driven businesses.
~ Familiarity with branding for mobile apps and consumer electronics.
~ Some understanding of B2B sales branding for partnerships and business clients.

Why Join Us?
--> Shape a brand from scratch – Your work will define the visual identity of an exciting new startup.
--> Growth opportunities – As an early team member, you’ll have a big impact on the company’s direction.
--> Innovative industry – Be part of the future of urban convenience and tech-powered services.

How to Apply
Send us your portfolio, resume, we provide a short case study showing how you would approach branding for a shared power bank company. (Hint: We’re looking for creativity, strategy, and attention to detail!)