Amazon FBA Specialist

Reporting to the Amazon Brand Manager, this role will require working across two brands but primarily managing one brand on a daily basis. Your role will be responsible for improving and optimizing the brand’s Amazon listings, while growing the overall Amazon business YoY.

Responsibilities:

Listing Optimization: Identify areas to grow and improve Amazon business (topline, bottom line, and market share), collaborate with Amazon Brand Manager to develop weekly optimization plans.
• CVR: Rigorously analyze all listings, with special attention on the top 10 parent listings, to consistently improve CVR as well as overall page rank on Amazon SERP.
• Pricing: Perform competitor and historical research (Keepa) and run pricing tests if needed to determine the optimal pricing; align with the Amazon Brand Manager and GM to execute on hard price changes.
• Promotions: Analyze SKU level margins to select and schedule deals and coupons that the brand can profitably participate in, while keeping in mind the impacts on future deal prices.
• Content: Regularly update copy to capitalize on KW trends and seasonal KWs; review copy with in-house copywriter before uploading and run A/B tests to find better content based on data. Flag content gaps or areas we can improve our creative and content, while providing best in class examples to the Amazon Brand Manager. The brand manager will put together the creative briefs and coordinate with the in-house creative team to execute.
• Bundles: Create virtual bundles based on customer behavior to increase sales and average order value

Customer Analysis: Analyze negative reviews - flag product quality issues to the Sourcing team , surface new product ideas to our team’s Product Launch Manager, or submit negative removal requests for non-compliant reviews.

Suspensions: Regularly check performance notifications and resolve suspensions by calling Amazon seller support, submitting appeals, and following up on case tickets to ensure minimum downtime. Audit listings on a daily basis for unauthorized changes in the front and back ends of the top 5 parent listings. Resolve listing issues such as missing or incorrect product details, hijacked or closed listings, stranded inventory, IP infringement, etc.

PPC: Perform keyword research (Helium10, Datarova, Data Dive, etc.) to identify opportunities to grow sales or improve PPC performance, and prepare for weekly meetings with our PPC marketing agency, Incrementum. Monitor key metrics (ACoS, TACoS, CPC, etc.) on a SKU level to maintain profitability and provide the agency with requested campaign changes.

Inventory: Regularly reviewing inventory position on Amazon and flagging changes in sales velocity to highlight products at risk of out of stock or excess inventory to the supply chain team. In cases of OOS or excess inventory, brainstorming a plan of action to maximize profitability and executing on approved actions.

Results (What Will You Accomplish):
• Topline YoY growth, targeting at least +20% YoY and +10% to plan
• Grow brand’s Amazon operations, while Improving overall profit margins YoY
• Achieve brand’s AGP targets, both topline and bottomline - monitor brand’s health to remain on track on a daily basis.

Requirements:
• 2+ years experience managing Amazon brands with extensive catalogs on seller central
• Exceptional analytical ability, highly proficient with Amazon softwares such as Helium 10, Keepa, Datarova, and Data Dive to make decisions
• Comfortable conveying ideas, actively participating in both internal team and external meetings, and resolving issues on the phone with seller support.
• Comfortable working on US hours