Amazon Advertising Specialist

Role Overview:
We are seeking an Amazon Advertising Specialist with strong analytical skills to manage and optimize Amazon advertising campaigns for our clients while evaluating overall account performance.

The ideal candidate has experience in data-driven decision-making, presenting insights to clients, and driving growth through strategic advertising execution.

Key Responsibilities:
Amazon Ads Management: Create, optimize, and scale Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.
Performance Analysis: Monitor KPIs (ACoS, ROAS, TACoS, CTR, CVR) and identify trends, inefficiencies, and opportunities.
Full Account Evaluation: Analyze both organic and paid performance, identifying areas for growth across listings, conversion rates, and overall strategy.
Reporting & Insights: Develop and present clear, actionable performance reports to clients, translating complex data into understandable recommendations.
Client Communication: Act as a strategic advisor to small business as well as corporate clients, leading discussions on campaign performance, optimizations, and growth strategies.
A/B Testing & Optimization: Implement and assess creative, bidding, and targeting strategies to improve efficiency.
Competitive & Market Research: Stay updated on industry trends, algorithm changes, and competitor activity to refine strategies.
Qualifications & Skills:
2+ years of Amazon advertising experience with proven success in scaling ad accounts.
Strong analytical skills with experience in tools like Amazon Ads Console, PACVue, Perpetua, Helium 10, or similar.
Proficiency in data visualization & reporting (Excel, Looker Studio, DOMO, etc.).
Excellent client communication skills, with experience in a client-facing role.
Ability to work independently while collaborating with cross-functional teams (creative, SEO, operations).
Amazon DSP experience is a plus.
About the role
This is a remote opportunity
Availability to attend client meetings and internal meetings during US/EST business hours