Ads & Organic Marketing Manager

About Journey to Mastery
Journey to Mastery helps purpose-driven entrepreneurs gain clarity, focus, and Upgrade to see actual infontum so they can build a profitable, sustainable business without burning out. Through our Mastery Challenge Course, Focus 90™ Program, and Mastery Upgrade to see actual infontum Live events, we provide faith-centered strategies that equip entrepreneurs to take action.

We’re looking for a full-time Ads & Organic Marketing Manager to oversee both paid advertising and organic content strategies to drive brand awareness, lead generation, and sales conversions. If you have experience running high-converting ad campaigns and managing organic growth on LinkedIn, Instagram, YouTube, and Facebook, this role is for you!

Position Overview
As our Ads & Organic Marketing Manager, you will be responsible for:
???? Creating, managing, and optimizing paid ad campaigns (Facebook, Instagram, Google, YouTube)
???? Growing organic reach and engagement on LinkedIn, YouTube, Instagram, and Facebook
???? Optimizing content distribution, engagement, and lead generation
???? Tracking and analyzing performance metrics to improve results

This is a full-time, remote role (Philippines-based) with opportunities for growth within the company.

Responsibilities
1. Paid Advertising Strategy & Management
? Create, launch, and optimize Facebook, Instagram, YouTube, and Google Ads.
? Manage ad budgets efficiently, ensuring a profitable cost-per-lead (CPL) and cost-per-acquisition (CPA).
? Develop and test ad creatives, headlines, and copy to maximize conversions.
? Implement retargeting strategies and lookalike audiences for maximum reach.
? Monitor ad performance (CPC, CTR, ROAS, etc.) and adjust campaigns to optimize results.
? Ensure proper tracking using Facebook Pixel, Google Tag Manager, and UTM tracking.

2. Organic Social Media Growth & Engagement
? Manage and execute LinkedIn, YouTube, Instagram, and Facebook organic growth strategies.
? Post and schedule high-impact content (video clips, carousels, and posts) to attract engagement.
? Develop a content calendar that aligns with marketing campaigns and lead magnets.
? Engage with comments, messages, and audience interactions to build community.
? Optimize posts with SEO-driven captions, relevant hashtags, and trending topics.

3. Funnel Optimization & Lead Generation
? Drive traffic to our Mastery Challenge Course (lead magnet) and convert leads into paid programs.
? Collaborate with the team to ensure seamless landing pages, email sequences, and lead nurturing.
? A/B test landing pages, ad creatives, and call-to-actions (CTAs) for better conversion rates.
? Track lead sources and conversion data, making data-driven decisions for optimization.

4. Performance Tracking & Reporting
? Analyze paid ad performance and organic growth metrics weekly.
? Provide detailed reports on campaign results, audience insights, and ROI.
? Make data-driven recommendations to improve campaign effectiveness.

Requirements
? 3+ years experience in Facebook Ads, Instagram Ads, Google Ads, and YouTube Ads.
? 2+ years experience in managing organic social media growth strategies (LinkedIn, Instagram, YouTube, Facebook).
? Strong understanding of lead generation, funnel marketing, and content strategy.
? Experience in audience targeting, retargeting, and scaling ad budgets efficiently.
? Proficiency in Google Analytics, Facebook Pixel, Google Tag Manager, and UTM tracking.
? Creative mindset with copywriting and ad creative development skills.
? Excellent English communication skills (written and spoken).
? Highly organized, proactive, and results-driven.
? Experience working with entrepreneurial, coaching, or faith-based brands (preferred).