Ad Creation Specialist

Position: Ad Creation Specialist

We are looking for a creative and experienced Ad Creation Specialist to join our team. If you have a knack for developing engaging ads and understand different customer awareness stages, we want to hear from you!

Your Role and Responsibilities:

Key Responsibilities:

Ad Strategy & Planning:
Develop and execute ad campaigns to promote products on Shopify.
Collaborate with the marketing team to align ad strategies with overall business goals.
Identify target audiences and create customized ad strategies to reach specific customer segments.

Ad Creation:
Hooks and Scripts: Develop catchy phrases and scripts based on the customer profiles.
Video and Static Ads: Create engaging video and static ads using the research and profiles.

Campaign Management:
Set up, monitor, and manage ad campaigns across multiple platforms, ensuring they are optimized for performance.
Adjust ad bids, targeting, and budget allocation based on campaign performance.
Monitor key performance indicators (KPIs) and make data-driven decisions to improve ad performance.

Optimization & Growth:
Continuously refine ad targeting, messaging, and creative based on performance data and customer feedback.
Stay up-to-date with the latest trends in digital advertising, e-commerce, and Shopify to ensure campaigns are cutting-edge.
Implement new ad strategies and tools to improve campaign efficiency and ROI.

Examples of Videos and Static Ads:
Here are some examples of the ads we create:
Example: https://x.com/_shauneng/status/1780944372483436900?s=46
Example: https://x.com/_shauneng/status/1775948500527878502?s=46
Example: https://x.com/_shauneng/status/1773002036944023704?s=46
Example: https://x.com/_shauneng/status/1767928610957246878?s=46

Static ads:
1. https://x.com/_shauneng/status/1786410384456331686?s=46
2. https://x.com/_shauneng/status/1783531670362316893?s=46
3. https://x.com/_shauneng/status/1778407662352527861?s=46

Customer Awareness Stages:

Note: We will primarily focus on solution aware and the following stages below.

Unaware Ads:
Audience: People who don’t know they have a problem.
Content: Stories, secrets, infotainment.
Hook Examples:
“This took me years to learn but I’m gonna teach it to you in seconds.”
“People seem to forget…”
Approach: It doesn’t start with the product, solution, or problem, it’s more about secrets or infotainment.

Problem Aware Ads:
Audience: People who understand the problem but not the solution.
Content: Pain points, benefits of solving the problem.
Hook Examples:
“Where is my shin pad?”
“Do you actually know that if you don’t solve this back pain problem now, you will have major issues later on?”
Approach: You don’t start with introducing the product and why it solves the problem. You start with them relating to the problem, doubling down on the problem and its issues, and introduce the solution after.

Solution Aware Ads:
Audience: People who understand the solution but don’t know you provide it.
Content: Introduce the product that offers the solution.
Hook Examples:
“Hate doing dishes, get these pans.”
“This t-shirt makes you more attractive.”
Approach: They already know the problem, so you start with the problem and immediately offer the solution, not explaining the problem or anything further.

Product Aware Ads:
Audience: People who know you sell the solution but aren’t sure it’s the best one for them.
Content: Proof that the product works, comparisons, highlighting benefits, UGC, testimonials, making your product superior to other options.

Most Aware Ads:
Audience: People who know your solution is right for them, they just need to know the cost.
Content: Offers, promos, pricing.

Qualifications:

Education:

Bachelor's degree in Marketing, Advertising, Communications, or a related field.
Experience:
2+ years of experience in digital advertising, with a focus on e-commerce or Shopify.
Proven experience creating and managing ad campaigns on platforms like Facebook Ads, Google Ads, Instagram, etc.
Experience with ad tools like Google Analytics, Facebook Ads Manager, and Shopify analytics.

Skills:
Strong creative and copywriting skills with an eye for detail.
Proficiency in digital marketing tools and platforms, including ad creation software.
Ability to analyze data, draw insights, and make data-driven decisions.
Excellent communication skills and the ability to collaborate with cross-functional teams.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Knowledge of SEO, PPC, and other digital marketing techniques.

Preferred Qualifications:
Experience with video ad creation and editing.
Familiarity with Shopify's ecosystem, including apps and integrations.
Certifications in digital marketing or advertising (e.g., Google Ads, Facebook Blueprint).

Compensation and Benefits:
Big Bonus: For every winning ad, with clear criteria provided.
Opportunity: For a permanent contract and growth within the company, with potential to expand into other areas of marketing or creative direction.

How to Apply:
Send your resume, portfolio, and a brief explanation of your experience with ad creation and customer awareness stages. We look forward to seeing how you can contribute to our team!