WORK
EXPERIENCE
Project-Based Digital Marketing Specialist
July 2022- Present
<!--[if !supportLists]-->Ø <!--[endif]-->Content Writing, Editing/ Proofreading, Social Media Management, SEO
Consulting
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<!--[endif]-->SEO Content Writer
Sprout Origin
United States (Homebased)
April 2022- July 2022
<!--[if !supportLists]-->Ø <!--[endif]-->Article Writing/ Editing
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<!--[endif]-->Writes SEO
articles about makeup, beauty, and wellness
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<!--[endif]-->Creates
well-researched and original articles
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<!--[endif]-->Proofreads and
edits articles
<!--[if !supportLists]-->Ø <!--[endif]-->Research
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<!--[endif]-->Does extensive
research to gather useful and relevant data about different topics
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<!--[endif]-->SEO Content Writer, Editor
TrendUp Limited
Hong Kong
(Homebased)
September 2019-
October 2021
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<!--[endif]-->Article
Writing/ Editing
<!--[if !supportLists]-->o
<!--[endif]-->Writes
SEO articles about different topics/ niches for different audiences
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<!--[endif]-->Comes
up with well-researched and original content
<!--[if !supportLists]-->o
<!--[endif]-->Creates
meta titles and descriptions
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<!--[endif]-->Proofreads
and edits articles
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<!--[endif]-->Research
<!--[if !supportLists]-->o
<!--[endif]-->Gathers
data needed for client’s topic on the internet.
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<!--[endif]-->Content Writer, Editor
Kona Medical
Consulting
Detroit, MI
(Homebased)
August 2018-
September 2019
<!--[if !supportLists]-->Ø
<!--[endif]-->Article
Writing/ Editing
<!--[if !supportLists]-->o
<!--[endif]-->Writes
articles about medical related topics
<!--[if !supportLists]-->o
<!--[endif]-->Proofreads
and edits articles
<!--[if !supportLists]-->Ø
<!--[endif]-->Research
<!--[if !supportLists]-->o
<!--[endif]-->Gathers
data needed for client’s topic on the internet.
<!--[if !supportLists]-->o
<!--[endif]-->Creates
insights/ summaries based on the information gathered
<!--[if !supportLists]-->?
<!--[endif]-->Online Marketing Specialist
SEOShark
Australia
(Homebased)
September 2017-
August 2018
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<!--[endif]-->Search
Engine Optimization
<!--[if !supportLists]-->o
<!--[endif]-->Builds
links for various websites
<!--[if !supportLists]-->o
<!--[endif]-->Monitors
and improves website’s SERP ranking
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<!--[endif]-->Article
Writing
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<!--[endif]-->Writes
articles about different topics used to promote websites handled for link
building
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<!--[endif]-->Proofreads
and edits articles before posting
<!--[if !supportLists]-->?
<!--[endif]-->Researcher
AskWonder
New York (Homebased)
July 2017- October 2017
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<!--[endif]-->Sourcing
<!--[if !supportLists]-->o
<!--[endif]-->Gathers
data needed for client’s topic on the internet.
<!--[if !supportLists]-->o
<!--[endif]-->Collects
credible sources to be used for research
<!--[if !supportLists]-->o
<!--[endif]-->Creates
insights/ summaries based on the information gathered
<!--[if !supportLists]-->Ø
<!--[endif]-->Writing
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<!--[endif]-->Creates
an original, high quality article to answer client’s request
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<!--[endif]-->Proofreads
articles about various topics
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<!--[endif]-->Writes
final article/ research to answer client’s requests and makes use of credible
sources from the internet
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<!--[endif]-->Content Writer
Zventures Inc.
Manila (Homebased)
February 2017- April 2017
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<!--[endif]-->Content
Writing
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<!--[endif]-->Writes
meta/ product descriptions for ink products
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<!--[endif]-->Project Manager
Corpina True Focus
United States (Homebased)
May 2016- June 2017
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<!--[endif]-->Blog
Management (WordPress)
<!--[if !supportLists]-->o
<!--[endif]-->Weekly
Article Publishing
<!--[if !supportLists]-->o
<!--[endif]-->Checks
links on pages/posts and makes necessary updates
<!--[if !supportLists]-->Ø
<!--[endif]-->Article
/ Copy Editing
<!--[if !supportLists]-->o
<!--[endif]-->Edits
various articles for blog
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<!--[endif]-->Photo
Editing
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<!--[endif]-->Creates
and edits photos using Canva for article and social media posts
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<!--[endif]-->
Outreach
<!--[if !supportLists]-->o
<!--[endif]-->Gathers
contact details of specific niche website
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<!--[endif]-->Sends
out different
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<!--[endif]-->Keyword
Research
<!--[if !supportLists]-->o
<!--[endif]-->Creates
list of keyword suggestions using Ahrefs keyword tool for blog content
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<!--[endif]-->Search
for related keywords using Google Search Engine
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<!--[endif]-->Backlink
Check
<!--[if !supportLists]-->o
<!--[endif]-->Checks
backlinks using Ahrefs
<!--[if !supportLists]-->o
<!--[endif]-->Gathers
spam links and sends disavow file to Google
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<!--[endif]-->Revenue
Tracking
<!--[if !supportLists]-->o
<!--[endif]-->Updates
monthly revenue report from affiliates/ ads.
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<!--[endif]-->Pinterest
Management
<!--[if !supportLists]-->o
<!--[endif]-->Manages
different Pinterest accounts with different niche
<!--[if !supportLists]-->o
<!--[endif]-->Grows
number of likes and followers
<!--[if !supportLists]-->o
<!--[endif]-->Pins
content from blog and other sources
<!--[if !supportLists]-->?
<!--[endif]-->Marketing Specialist
DigitalRoom Inc. Ph.
Mandaluyong City
March 2012- October 2016
<!--[if !supportLists]-->Ø <!--[endif]-->Four years of
professional working experience in online marketing industry for organic search
market
<!--[if !supportLists]-->Ø <!--[endif]-->Capable of dealing with
SEO/Inbound best practices, strategies, processes and back-end technologies
<!--[if !supportLists]-->Ø <!--[endif]-->Experience in content
marketing campaigns such as guest posts, infographic, slideshares,
comprehensive blogs which involves conceptualization, creation, promotion and
analysis of article performance
<!--[if !supportLists]-->Ø <!--[endif]-->Experience in reaching
out and building strong relationship with different blog owners and journalists
through
<!--[if !supportLists]-->Ø <!--[endif]-->Experience on keyword
research, analysis and prioritization
<!--[if !supportLists]-->Ø <!--[endif]-->Experience in handling
recovery strategies for Penguin and Panda updates through link disavow, content
fixes and page deprecation
<!--[if !supportLists]-->Ø <!--[endif]-->Social Media Marketing
<!--[if !supportLists]-->o
<!--[endif]-->Creates content and conceptualizes images
to be posted on social media sites:
and Pinterest
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<!--[endif]-->Experience in product shoot (print
photography) for social media promotions.
<!--[if !supportLists]-->o
<!--[endif]-->Monitors daily and weekly performance of
different brands’ social sites
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<!--[endif]-->Proposes plans to improve engagement,
increase followers and audience which help increase brand awareness for
different brands/websites.
Ø <!--[endif]-->Online Reputation Management
<!--[if !supportLists]-->o <!--[endif]-->Handles customer
feedback through different media:
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<!--[endif]-->
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<!--[endif]-->Yelp and BazaarVoice: Reviews
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<!--[endif]-->Works with Customer Service Team as well
as other departments to resolve issues
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<!--[endif]-->Search Engine Optimizer
Southern Luzon BPO Incubation Center
Legazpi City
September 2011 – March 2012
<!--[if !supportLists]-->Ø
<!--[endif]-->Link
Building, Article Submission and Blog Posting and Blog Commenting, Content
Writing, Creating Daily and Weekly Reports via Excel, Checking of Keyword
Rankings
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<!--[endif]-->On the Job Training (OJT)
Housing and Land Use Regulatory Board – Regional Office V
Legazpi City
April – May 2010
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<!--[endif]-->Data
Entry, File Management, Customer Support
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<!--[endif]-->Related Learning Experience (RLE)
Professional Regulation Commission
Legazpi City
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<!--[endif]-->File Management,
Customer Support
SKILLS/
INTERESTS
<!--[if !supportLists]-->? Search
Engine Optimization, Online and Offline Marketing, Social Media Management
<!--[if !supportLists]-->?
<!--[endif]-->Project
Management
<!--[if !supportLists]-->?
<!--[endif]-->Computer
literacy: Windows Operating Systems and
Microsoft Office
<!--[if !supportLists]-->?
<!--[endif]-->Article
Writing, Research and Documentation
<!--[if !supportLists]-->?
<!--[endif]-->Proficient
in English
CERTIFICATIONS
<!--[if !supportLists]-->?
<!--[endif]-->Google Analytics: Digital Analytics Fundamentals
Google
<!--[if !supportLists]-->?
<!--[endif]-->BrightEdge Professionals
BrightEdge
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<!--[endif]-->HubSpot Inbound Marketing
Hubspot
SEMINARS
AND TRAININGS ATTENDED
<!--[if !supportLists]-->?
<!--[endif]-->SEO SUMMIT 2015
Alphaland, Makati City
June 20,
2015
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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